In typical fashion, Facebook is shaking things up again! This time, your company’s Page may be getting a facelift. Last week, Facebook announced a series of updates to Pages, Events, and Jobs. At this point, it appears that the companies who will benefit the most from these updates are going to be local, B2C businesses […]
Facebook is returning to its roots. And while this might mean a breath of fresh air for users, it will present challenges for businesses and brands. Mark Zuckerberg announced yesterday that Facebook’s newsfeed will change (again) and begin encouraging “meaningful interactions” that encourage users to “build meaningful relationships.” The Facebook algorithm that powers your newsfeed […]
Live video, stories, and captioned video have all made a splash in 2017 when it comes to reaching audiences and building brands. But, the world is constantly changing, and a marketers work is never done. Because we recently covered the SEO Trends that you should watch out for in 2018, we decided we should also […]
There’s no question that technology has made our lives easier in so many ways. (i.e. wine delivery via Shipt, monthly shipments of toilet paper and coffee beans to your doorstep thanks to Amazon, connecting with distant family on Facebook, and having dinner delivered to your couch via UberEats … just to name a few) But, […]
Does the following scenario sound familiar? You craft a witty Facebook post for your business page, add a few funny emojis, giggle to yourself the entire time, positive that this post is about to entertain your customers and go viral. You post, then you wait for the likes to start rolling in. Except, they don’t. […]
Today, it’s not enough to simply host a great event and hope that everyone enjoys it in the moment, the digital public demands more. They demand live coverage. After all, if you didn’t talk about it on social media, did it actually happen? As a business, you want to get the best ROI out of […]
I get it, you’re busy, and getting your business’s Facebook page up-and-running might be the last thing on your list of things to do today, but it shouldn’t be. More often than not consumers are finding businesses through their social media profiles, especially Facebook. The last thing you want is for someone’s first impression of […]
Strategy Strategy is a flexible document, create it, but don’t let it sit on a shelf somewhere. Review this weekly if you can, it helps keep the train on the tracks and allows for alignment of social to business value, not just social for social sake. This document doesn’t have to be complicated either. Usually […]
Social media is an important tool in your marketing toolbox and we often discuss how to make use of it on our blog. What we don’t often cover is the not so sexy stuff like demographics, user base, and other platform data. Understanding the audience within each platform is essential if you actually want to […]
Oh, the ever changing Facebook algorithm… If you struggle to stay up to date on the Facebook news feed changes, you’re not alone. One of the latest updates Facebook has made is prioritizing live video content that captivates users attention for longer periods of time. It’s no surprise that Facebook really cares for their Live feature, as they’ve […]
