Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a different type of agency; an agency focused on the client, not ourselves. You may think to yourself, well duh – that only makes sense. 99% of agencies run off of […]
Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our shows. We figured we’d share the insights from the 28-page report (we know you’re not going to read all of it). Consumers are watching, reading, and listening to content from […]
We like to eat, and we like to couple everything we inhale with a refreshing beverage of the alcohol variety. Since most of us are on our way to being fully vaccinated, we fully intend to take advantage of the amazing brunch spots in Grand Rapids. We last wrote this blog in 2019, so it […]
If you’ve been following us at all lately, you will know that we have gotten some BIG media wins for our client, Lavender Life. Public relations is all about relationships and we are REALLY good at making them. People like us. I mean, what’s not to like? Lavender Life runs a 30+ acre farm in […]
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering some of the responses, we’re hoping these are the really mean journalists and the nice ones simply didn’t have time to respond. You can read the full report here or […]
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure know how to have a good time, I mean what an exciting topic. You can view our first take here (don’t judge the shitty blog graphic – we’ve grown). Our […]
It’s interesting, the names approaches or actions are given. For example, we’ve been practicing integrated communications for over 14 years, and now most people in the profession refer to it as the PESO model. We’ve always been ahead of the curve and we don’t need acronyms to define how marketing should be delivered. Now, the […]
Karen[ CARE-un ] noun Often defined by their signature asymmetrical, blonde “May I speak to the manager?” bob, tendency to make entitled requests the world over and penchant for sticking their nose in other people’s business. Karen’s manifest in many forms, but regardless of outward appearance they will make themselves known without fail. What are […]
We promise this blog will be interesting, albeit it’s title. In the ever-evolving and highly stressful world of public relations, practitioners are often asked “how does PR increase my sales?” or “how will I know PR is actually working for my company?” Before we dive into one of the ways to measure effectiveness, we’d first […]
