We are excited to introduce 834’s newest employee, Grace Johnson-Connor! Grace is stepping in as a project manager at 834, and will be working with a number of our awesome clients. Get to know Grace, how she’s handling her first week and the most embarrassing song on her iPhone. Welcome to 834! What have you […]
Clients often come to us with rebranding requests of all shapes and sizes. It’s rare, however, to find anyone outside the industry with an in-depth understanding of the complexity that is the term, “brand.” A common misconception is that your logo mark = your brand. A logo is a key component of your visual brand, but doesn’t reflect the […]
The blog post you wait all month for is here-PR current and future pros reflecting on their careers and lives in a “letter to my younger self” format. This month we feature Dino Baskovic, principal at Vincena, a digital communications agency in Rockford, Michigan. Take a knee, Baskovic. You’re 22. I’m 42. That’s 20 years […]
Is Ad Blocking Great for Users? Not so Great for Advertisers? Terrible for Publishers? Ad blocking applications and browser add-ons are increasing in popularity. Remember pop-up ads back in the day? We’ve had pop-up ad blockers for a long time. While on-site display ad blockers aren’t new, they are getting a lot more attention these days […]
One of the reasons clients choose 834 is because we know our shit. We help mentor and guide our clients in all aspects of marketing in order to give them the best possible outcome. Recently, a client came to us to get our opinion on disabling Facebook comments. They were discouraged by the negative comments […]
Unless you live under a rock, you’ve heard about content marketing. Those of us who live and breathe content marketing sometimes wish we could crawl under there with you. Content marketing is a lot of work. It’s creating a lot of content – words, images and videos – to post on your website, on your […]
