A tale of woe – Nasty Gal
Too often, a company’s story serves as a cautionary tale for other business owners. This is the case for the popular women’s brand Nasty Gal.…
Month: January 2017
Personal preference vs. strategic visual branding
Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s…
Our wolf pack is expanding: Meet the interns
“At first, we were a ten-women wolf pack. But when we met Mari and Megan, we knew they were one of our own. And then,…
Why the women's march is important
Unless you have been hiding under a rock, you have probably heard a thing or two regarding the Women’s March on Washington that is taking…
The need for lemonade and healing
There’s a show (on network television believe or not) that we just started watching a few months ago. You might have been put off by…
Understanding your customer’s story: Why buyer personas are awesome
As an integrated marketing firm, we handle anything and everything, from marketing and PR, to design, website development, SEO and event management. Our clients engage…
Here's what makes us smarter
We are big believers in the ‘never stop learning’ philosophy. If you shut your mind off to new ideas, concepts and refuse to push the…
Lead generation vs. marketing. Understand the difference.
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money…
Beating the Winter Blues in Style
Wintertime in Michigan is muddy, wet and dreary. If you don’t feel good your productivity and mental state suffer. All of us at 834 combat the…