Too often, a company’s story serves as a cautionary tale for other business owners. This is the case for the popular women’s brand Nasty Gal. This past November the company filed for bankruptcy after bursting onto the scene in 2006 as an eBay based business that used MySpace as their main marketing tool. The company […]
Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s my job to advise you on the colors, font choice, imagery and design aesthetic that is most appropriate for your company. The goal in any branding or rebranding effort is […]
“At first, we were a ten-women wolf pack. But when we met Mari and Megan, we knew they were one of our own. And then, our wolf pack grew by two. So there… there were ten of us in the wolf pack, and then, when we met them, we thought, “Wait a second, could it be?” And […]
Unless you have been hiding under a rock, you have probably heard a thing or two regarding the Women’s March on Washington that is taking place on January 21. We think it is a great example of the power of social media. Whether you agree with the intent or not, it is pretty incredible to […]
There’s a show (on network television believe or not) that we just started watching a few months ago. You might have been put off by it, thinking it is a typical comedy full of stereotypes, but actually it’s the exact opposite. We love the show “Blackish” for how it poignantly discusses society in a meaningful […]
As an integrated marketing firm, we handle anything and everything, from marketing and PR, to design, website development, SEO and event management. Our clients engage with us for many reasons, but telling their story is the key to successful marketing. To get the best return on your marketing, you need to know exactly who your […]
We are big believers in the ‘never stop learning’ philosophy. If you shut your mind off to new ideas, concepts and refuse to push the boundaries of your own understanding then how do you ever grow intellectually? We read, we watch we observe. Here is what we are digging into to make us smarter. Kim […]
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money and missing solid leads. Business owners often get marketing and lead generation confused and there is an important difference. Understanding the difference will help you direct strategies specific to your […]
Wintertime in Michigan is muddy, wet and dreary. If you don’t feel good your productivity and mental state suffer. All of us at 834 combat the blues by rocking some winter fashion. The weather may be unpredictable but your professional dress can be on point. Everything we suggest is affordable and works with multiple body types. […]
