Right now we are dealing with one of the most fractured media landscapes that we ever have, with more and more people turning to blogs, social media, or just tuning everything out entirely. At the same time, where you can get trusted information seems to be shrinking, with media conglomerates buying up more and more […]
In a world drowning in noise and a lot of BS, how do you stand out? How do you become the Purple Cow? The answer is personal branding. It’s not just for influencers or CEOs – it’s for everyone who wants to make their mark, regardless of industry. I recently gave a talk on this […]
With AUSA just around the corner—less than a week away—you might be feeling the pressure. If you’re like some of us, you’ve been busy prepping your clients and kind of forgot about yourself. Here’s a rapid-fire guide to help you make the most of this really big and important defense industry event, even on short […]
Here at 8THIRTYFOUR, we have several clients in the defense industry, where the opportunities are massive but the competition is fierce. Fortunately, we’ve picked up a few things after being in the GovCon realm for a few years now. Like how having a killer capability statement is crucial for government contractors. Seriously, it can be […]
GovCon marketing is a game of skill, strategy, and precision. Every message you send out to a government agency has to hit its mark with laser-like accuracy, addressing the specific needs, challenges, and priorities of your target audience. Whether you’re promoting a new product, service, or solution, your goal is to showcase its value in […]
Video has become one of the most effective tools for building a deeper connection with customers. Look at TikTok, Instagram Reels, YouTube, streaming ads, and you’ll see what we mean. Video content can help businesses tell their story, capture the attention of potential customers, and build brand awareness. Here is the deal, though, not all […]
Virtual Reality (VR) is no longer just a concept from a sci-fi movie, it’s weaving itself into every aspect of our lives, including marketing. According to experts, the VR market was expected to reach a whopping $28 billion in 2022 and is projected to grow at a steady rate of 15% annually over the next […]
