Why PR Matters in the Age of AI
Right now we are dealing with one of the most fractured media landscapes that we ever have, with more and more people turning to blogs,…
Category: Marketing Strategy
From Invisible to Unforgettable: Why Your Personal Brand is Your Superpower
In a world drowning in noise and a lot of BS, how do you stand out? How do you become the Purple Cow? The answer…
11th Hour AUSA Show Guide
With AUSA just around the corner—less than a week away—you might be feeling the pressure. If you’re like some of us, you’ve been busy prepping…
GovCon Marketing: Capability Statements
Here at 8THIRTYFOUR, we have several clients in the defense industry, where the opportunities are massive but the competition is fierce. Fortunately, we’ve picked up…
Less is More in GovCon Messaging
GovCon marketing is a game of skill, strategy, and precision. Every message you send out to a government agency has to hit its mark with…
Engage Your Customers with Video: A How-to Guide on Storytelling
Video has become one of the most effective tools for building a deeper connection with customers. Look at TikTok, Instagram Reels, YouTube, streaming ads, and…
Virtual Reality in Marketing
Virtual Reality (VR) is no longer just a concept from a sci-fi movie, it’s weaving itself into every aspect of our lives, including marketing. According…