Category: Marketing Strategy

A collage of photos featuring a young woman, a man sliding on skates, and a young man staring at the camera.

Marketing to Gen Z

Would you believe we consulted Rolling Stone for this blog? We did.  Everyone wants to unravel the mystery of Gen Z, totaling some 68 million

Read More »
3 B2B Marketing Tips

3 B2B Marketing Tips

Marketing to businesses is very different than marketing to consumers. It’s an entirely different approach which is why B2B marketing exists. Here is a quick

Read More »
Pink background with a woman holding a megaphone and the text, "What's Your Tone?"

What’s Your Tone?

8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of

Read More »
Creepy forest silhouette in front of a sunset with the text, "The Spooky Side of PR."

The Spooky Side of PR

Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public

Read More »