Some call it the proven method for the digital age, we call it ‘The measurable.’ All of us refer to it as Inbound Marketing. So what is it? How does it differ from traditional marketing? Why is it so important? All good questions my young Jedi (you can hope that is the only Star Wars […]
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by helicopter parenting and “sidetracked” by technology. Yet one of advertisers and marketers biggest “to-do” is channeling their efforts and how to market to Millennials specifically. With about 80 million Millennials […]
View the updated 2019 version of Marketing vs Advertising vs Public Relations. At 834 | Integrated Communications, clients rely on our ability to provide a full range of communications services. Do you need an ad placement in a magazine? We can hook you up. Having trouble marketing your product to a specific audience? 834 […]
What CRM are you using? What CRM Should you be using? What is a CRM in the first place? In a nutshell, Customer Relationship Management (CRM) refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, […]
Create better messages. Connect with your customers. Marketing leaders, no matter what business they are in, are in the business of empathy. This becomes apparent every time we talk with a business about their communications plan, social media strategy, website development or a simple advertisement, the first conversation always starts with “tell us more […]
Nonprofit Marketing & Fundraising is Hard Work. We get it. You put the mission above yourself every day. Our own Adrienne Wallace recently presented to the local Association of Fundraising Professionals on this topic. Here are some of the insights she shared. You can also view her Prezi here: This can be especially true in […]
If you’re in a company that sells products or services to other businesses you might think that your approach to Public Relations and Marketing is different than a B2C company. We disagree. Your audiences are still people, or we like to call them humans. Humans who make the buying decisions and other influencers within their organization. B2B marketing […]
In our industry, that we all know and love so dearly, there is a very extensive list of verbiage. With this long and ever-growing list comes a whole lot of confusion, misunderstanding and misconstruing of definitions. Whatever the cause may be, we are going to tackle the commonly misunderstood concepts of marketing and branding, in […]
When surfing the web, it seems to be filled with an abundance of blogs and silly cat videos. While funny videos of cats may take longer to become redundant, blogging can often seem like a daunting and sometimes pointless task. I’m here to tell you to stop chasing your cat around with a camera, to […]
Content is important. You obviously understand this as you are reading an amazing blog on how to get started (and stay motivated). Here’s a few tips for all the newbie content generators. Content marketing does not have to be complicated. From our experience, people tend to overthink it. This style of writing is neither a research paper nor […]
