Everyone always asks us, what is integrated communications? What do you mean 834 is an “integrated communication firm”? Here is the deal. A long time ago, in a universe far, far away…someone decided that communications would be separated out into 4 major disciplines: Design, Public Relations, Advertising and Marketing. Fast forward to 2015 and you […]
LinkedIn: World’s Largest Professional Network. The social networking website hosts over 147 million people with professional occupations, 60 percent of which are either decision-makers or individuals with direct access to decision-makers. The top four professions on LinkedIn are in the fields of information technology, marketing/advertising, financial services and computer software—all occupations with average incomes exceeding $60,000 annually. […]
Some call it the proven method for the digital age, we call it’ The measurable’. All of us refer to it as, Inbound Marketing. So what is it? How does it differ from traditional marketing? Why is it so important? All good questions my young Jedi (you can hope that is the only Star Wars […]
Whether you are creating or maintaining your brand image there are certain “rules” to follow to ensure the success of your brand. Patience: Consumers do not recognize brands overnight. Unless your brand has been around for years, it will take time to develop. Focus: Focus your brand and know your limits. Do not try to […]
You’re a small business and money is tight (or non-existent), so what do you do to increase your company’s visiblity? Here are a few tips that are tried and tested. (How do we know? We do it.) Get Involved: Join a committee for your favorite charity that represents your company well. By getting out there […]
Industry: Online Marketing Client: Sweet Marketing Group Services Performed: Public relations, branding, media relations, graphic design, business development, copywriting Description: Re-brand the company to reflect provided services.
