When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will ever interact with Khloe, Kim or Kourtney (which is 100% fine by us). There are a lot of benefits to working with influencers, but the landscape has changed; your customers […]
Political unrest, vaccination debates, women’s rights, return-to-office…seems like a lot of topics are off-limits, and we’re all walking around on eggshells. Even the weather has become controversial (global warming anyone?). How the hell are you supposed to market in this crazy world we live in? Don’t worry, we got you, and so does Ad Age. […]
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our client, Cubi Market offers a revolutionary way to buy locally grown and curated goods. West Michigan has a rich local offering of farm-fresh produce to artisan goods and personal care […]
Hey younger me, how’s it going? Knowing us, you’re probably stressing right now about where you’re headed or if your next leap is going to land. I know for a fact you’re also jonesing for your next adventure, because when aren’t we? Settle in and slow that restless heart for a second; I’m here to […]
When did we start using the phrase Sunday Scaries? What it is referring to is the anxiety many of us have about the week ahead. It seems we’ve lost the joy for what we do, and it doesn’t matter how much you love your job, we’re all just a little bit sad. A recent Harvard […]
TOC Logistics International is one of those clients who has a super special place in our hearts. Maybe that’s because we’ve been working with them for almost a decade, or maybe it’s because they never fail to make us laugh. Their sarcasm rivals our own. We created TOC’s first website about a gazillion years ago […]
Changemakers, purple cows, outsiders or entrepreneurs; it doesn’t matter how you label them, they’re changing the world and succeeding despite it. One of our favorite books is Purple Cow by Seth Godin. The book can be summarized in two words: Be Remarkable. The only way to stand out amidst all the noise is to be […]
One of our more popular blogs (it really wasn’t) we’ve ever written was on website plugins and our recommended go-tos to improve your site’s functionality and usability. Since we wrote this uber-popular blog in 2019, it was time for a much needed update. So…we present you with the single most riveting blog you will read […]
WE ARE SO EXCITED FOR FALL!!! Every fall, we share our favorite activities, this isn’t a blog you ever ask for, but we simply do not care. We are obsessed with fall, and considering the 90-degree temps we’ve been experiencing, we bet you’re ready to think about cool crisp air and the smell of fallen […]
