Imagine it’s 2006-ish. You just made the brave leap from MySpace to this newfangled website called Facebook, and the flourishing world of social media is a shiny, somewhat new, and scary place. Gone are the days of creating witty AIM away messages or selecting MySpace songs; it is time to usher in the era of […]
Whether you work in commercial or residential real estate, it’s a relationship-driven industry. While some large-scale marketing investments are critical, thought leadership and credibility at the individual level are your top priority. We recommend that you leverage these 10 key tactics as part of your marketing strategy: Share Your Expertise on LinkedIn Thought leadership is […]
Your website is an investment, and one of the most visible and critical investments in your marketing strategy. Like most communications tools, how much you invest will certainly impact the results you see from it. Can you get away with a simple and inexpensive website for $4,000? Certainly, depending on your goals and what you’re […]
The basic formula to good graphic design is well-written copy and compelling visuals. If you’re a designer who has a team of bad-ass, content-driven copywriters (like we do), you really only have to worry about the latter. This is where photography comes into play. As the saying goes, “a picture is worth a thousand words.” […]
Great Lakes Health Connect is the leading health information exchange provider in the state of Michigan; the successful organization connected with us to assist in updating their logo and branding last year. GLHC has an amazing team that is committed to constant innovation. As the company has grown, its services have expanded into fields not […]
We’ve reached the halfway point in 2018. If you’re like most companies, you spent the winter months developing your marketing plan for the year, and now some of these components are riding on autopilot. While it’s great that your marketing department is running like a well-oiled machine, summer is the perfect time to take a […]
Digital marketing is so crucial for nonprofits. The digital space can directly and effectively support goals around volunteer recruitment, membership outreach, fundraising initiatives, and so much more. We LOVE working alongside nonprofit organizations. We love it so much that we stay up-to-date on ever-changing trends in lots of digital platforms to make sure our work […]
So, it’s Pride Week here in our favorite city of Grand Rapids. Luckily, there is no shortage of events and different ways to showcase your support during the next 7 days. Here’s the skinny (we’ll see you there)! Sunday, June 10: 2nd Annual Children’s Reading Hour w/ Roxxy, Books & Mortar Local drag & […]
More than 40% of LGB (and almost 90% of transgender) individuals have experienced discrimination, harassment, or mistreatment in the workplace. This is not only unacceptable; it’s also bad for business. If your company isn’t working to cultivate a culture that is inclusive and welcoming for the LGBTQ community, you may be fostering bullying, violence, discrimination, […]
Our client roster is comprised of absolute rock stars: great companies with awesome people doing incredible work. That said, we always love the opportunity to grow our family, and are often asked to connect with potential new clients. In our work, potential business leads arrive in various ways (we have literally had people walk into […]
