In our industry, that we all know and love so dearly, there is a very extensive list of verbiage. With this long and ever-growing list comes a whole lot of confusion, misunderstanding and misconstruing of definitions. Whatever the cause may be, we are going to tackle the commonly misunderstood concepts of marketing and branding, in […]
Aaah yes…perhaps the most important component in hosting a fundraising event is the promotion. If you missed Part 1 and Part 2 of Breathing New Life into Stale Events, peruse those first before diving into event promotion with us. Once you finalize the theme, venue and start the planning…you need to immediately think about promoting. […]
This blog series is tackling the lame, boring and ineffective fundraising events the majority of us are forced to endure on a regular basis. If you missed Part 1, catch up here. Talk about creative. Each year the Holland Museum hosts a fundraising cruise on the Holland Princess. Planning is obviously key to hosting a […]
This is the first blog of a three-part series chronicling our recent participation in the West Michigan Public Relations Society’s Nonprofit Workshop held Wednesday, September 9, at which we presented on breathing life into stale events. For part one, let’s tackle the rationale behind fundraisers. Understand your audience. Anyone involved in the Grand Rapids community is […]
It is national preparedness month, and while we’re not going to talk about a natural disaster, we do have some things you might want to think about in the event of a digital disaster. Today, employees are managing your company websites, social media accounts, hosting accounts, domains and other online profiles. This information can be […]
