Let’s face it: people are lazy. We don’t want to have to work hard to get information. No, people just want to grunt at an AI and have it do all the heavy lifting for us. Heaven forbid we have to actually talk to (gasp) another real, live human. It’s that new modern style of […]
The world is a hectic place nowadays, isn’t it? It’s hard to focus on just about anything, especially anything remotely important. It seems like no matter where you are, you’re getting bombarded with useless information and cute animal videos (Seriously. If we see one more mildly-inspirational quote paired with a Minion, we’re going to lose […]
If you couldn’t tell from our recent storytelling blog, all of us at 8THIRTYFOUR are huge fans of writing. We’re an integrated communications firm, after all, and one thing unique to our firm is that everyone on the team can write. But writing doesn’t always have to stand alone. (That’s the “integrated” part of that […]
The key to making a brand stand out from the competition is engaging audiences with a captivating story. We’ll use the 8THIRTYFOUR story as an example. Our story has intrigue, drama, adversity, failure, humor – all of the key elements to pull the audience in and keep them on the edge of their seats. Making […]
A lot of people would like to believe that famous phrase, “If you build it, they will come.” As romantic as it may sound, that line of thinking only works in Field of Dreams or Wayne’s World. In order to plan and execute a successful integrated marketing campaign in the real world, you can’t rely […]
Hey! This post is a little old. Check out the newest version here! The Entrepreneurial Operating System® (EOS®) dramatically changed 8THIRTYFOUR as a business, culture and team. We had some hard times before we worked the system into our business, and now that weâve embraced EOS®, weâve had nothing but strides in the right direction. […]
International Women’s Day is March 8th, and our team loves any excuse to celebrate the many contributions and successes of women. In the past we have highlighted local leading ladies and legendary women of history, but today we are putting a spotlight on badass fictional female characters who inspire us and make us want to […]
What is a SWOT Analysis? A SWOT analysis is an overview of a business’s strengths, weaknesses, opportunities, and threats. This ensures that leadership is on the same page regarding the company’s position in the marketplace, and helps to identify strategic opportunities for a brand. Strengths and weaknesses are internal to the company (think: quality, proprietary […]
Video content is on the rise, and the team at 8THIRTYFOUR can definitely get behind this trend. Utilizing video is a great way to educate or entertain viewers, as well as, promote your brand. We are loving how versatile this medium is, and how it’s pushing boundaries in the world of marketing. Below are 5 […]
