Why PR Matters in the Age of AI
Right now we are dealing with one of the most fractured media landscapes that we ever have, with more and more people turning to blogs,…
Author: 8THIRTYFOUR
When Women Build Companies, They Deserve More Than a Starter Kit
Michigan has no shortage of resources for people starting a business, but it has almost nothing for women who have already built one. That’s the…
Monica Gauthier didn’t plan to own a business. She built one worth selling.
Nobody warns you business ownership will ask more of you than you ever planned to give. Knowing when to walk away requires just as much…
Be the Salesperson of ‘You’
In 2016, Kim wrote a blog about how terrible professionals are at marketing themselves. The gist: if you want to grow, you have to stop…
We got uncomfortable and you liked it.
Back in February, Kim wrote a blog about the skills crisis that ended with a P.S.: “I am going to host a conversation about this.…
Surviving the Skills Crisis
The workplace has changed, and we have to acknowledge and accept that the old way of doing things is just not how this generation operates.…
The Cost of Keeping Quiet
It’s hard enough to find a job these days. Even harder to keep one. Downsizing due to economic pressures. High prices with no relief in…
Growth or Profitability?
Growth is uncomfortable, but it’s necessary. Kim was recently quoted in an Inc. Magazine article about how many small business owners struggle to choose between…
How to Measure Websites in 2026
A few weeks ago, I got a question from a client that I haven’t heard in a while: “Can you measure a website?” It made…