“Kim… I have a feeling I’m not in college anymore.” – Overheard at 8THIRTYFOUR Trust us, we get it. Like how Dorothy discovered Munchkinland is nothing like ole’ Kansas, post-grad life is on that same wavelength. The syllabuses fly away, junky apartment furniture is traded in for new (if you’re lucky), and the thought of […]
Video has become one of the most effective tools for building a deeper connection with customers. Look at TikTok, Instagram Reels, YouTube, streaming ads, and you’ll see what we mean. Video content can help businesses tell their story, capture the attention of potential customers, and build brand awareness. Here is the deal, though, not all […]
The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO. Now it’s UGC. We love a good three-letter acronym. But just like those other phrases, people love to toss UGC around without digging into what it is and why it […]
