Category: Social Media

Six young adults, millennials, and gen Zers lean aginst a concrete wall while on their phones with social icons floating above them "KPI vs. Vanity Metrics"

KPI vs. Vanity Metrics

We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track

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A group of millennials and gen-Z hanging out on their phones while sitting on a couch

2023 Social Trends

Another year ends, bringing with it the same damn thing as last year—another 365 days of keeping up with the Joneses on social media. So

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