Kim sat down with Drew Beach of BizStream on the Tech Week Live podcast to talk about why AI needs more than excitement and adoption. Kim’s perspective is not simply “anti-AI.” Rather, her point is that organizations need to understand AI’s limitations and use it with intention. The conversation covers human-in-the-loop practices, cognitive offloading, AI-generated […]
We’ve been at this for a really really long time. We posted a blog back in 2017 (yes, before the era of AI and the rise of TikTok) about pitching over social media platforms. The social media landscape has significantly changed since then. Influencers have now taken over the internet, while everyone else is trying […]
Muck Rack recently held their annual Muck Rack’s State of PR webinar where PR professionals across the country were surveyed about their thoughts on the current state of PR. Linda Zebian, Vice President of Communications at Muck Rack led the discussion. While Glennah Ivey-Walker, Vice President of Communications at DHL, Kevin Ota, Senior Director of […]
First it was banned, then it was back…but does anyone really care anymore? Here’s the thing about social media platforms: they come, they go, and sometimes they crash and burn spectacularly (pour one out for Vine, folks). Sure, it’s the first time the Federal Government is getting involved with social platforms, but the rise and […]
Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique way. We’re talking tattoo-level-loyal (we aren’t kidding, people love their Kromers). Our team has been tapping into UGC (user-generated content), of course, but we knew there was even bigger potential). […]
The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO. Now it’s UGC. We love a good three-letter acronym. But just like those other phrases, people love to toss UGC around without digging into what it is and why it […]
As marketers, we are always on the lookout for the latest (relevant) trends to jump on and leverage for ourselves or clients. With TikTok being one of the hottest social media platforms (until it gets outlawed), we’re looking at the viral trends on this app to see what valuable insights we can glean. Glean is […]
2023 is the year of authenticity, according to Emplifi (and us), meaning brands are going to rely on customer influencers across social platforms by engaging them through their own stories and experiences. It also means, stop with the filters, overly polished feeds and corporate speak. As a brand it’s hard to balance professionalism with authenticity, […]
