Muck Rack recently held their annual Muck Rack’s State of PR webinar where PR professionals across the country were surveyed about their thoughts on the current state of PR. Linda Zebian, Vice President of Communications at Muck Rack led the discussion. While Glennah Ivey-Walker, Vice President of Communications at DHL, Kevin Ota, Senior Director of […]
First it was banned, then it was back…but does anyone really care anymore? Here’s the thing about social media platforms: they come, they go, and sometimes they crash and burn spectacularly (pour one out for Vine, folks). Sure, it’s the first time the Federal Government is getting involved with social platforms, but the rise and […]
Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique way. We’re talking tattoo-level-loyal (we aren’t kidding, people love their Kromers). Our team has been tapping into UGC (user-generated content), of course, but we knew there was even bigger potential). […]
The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO. Now it’s UGC. We love a good three-letter acronym. But just like those other phrases, people love to toss UGC around without digging into what it is and why it […]
As marketers, we are always on the lookout for the latest (relevant) trends to jump on and leverage for ourselves or clients. With TikTok being one of the hottest social media platforms (until it gets outlawed), we’re looking at the viral trends on this app to see what valuable insights we can glean. Glean is […]
2023 is the year of authenticity, according to Emplifi (and us), meaning brands are going to rely on customer influencers across social platforms by engaging them through their own stories and experiences. It also means, stop with the filters, overly polished feeds and corporate speak. As a brand it’s hard to balance professionalism with authenticity, […]
Stop throwing shit against the wall to see what sticks, it ain’t a strategy (much like “ain’t” ain’t a word) and it’s making the rest of us social media managers look bad. Let’s talk about actual strategies for effective social media marketing. We’re gonna start with a social media style guide, we have these for […]
It is exhausting keeping up with all the changes Meta makes. Being a social media manager takes all sorts of talents, from juggling all the tasks, staying educated on all the trends, creating content, designing, monitoring, analyzing, responding…you get the idea. On top of all of that, we have to continually check what each social […]
