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Members of LifeCircles PACE cut the ribbon at their ribbon cutting ceremony.
February 12, 2025

LifeCircles Ribbon Cutting Case Study

Ribbon cuttings typically aren’t exactly edge-of-your-seat events. They’re predictable – big scissors, forced smiles, the whole nine yards. But when LifeCircles PACE came to us about their $1 million expansion in Holland, we knew this was different. This wasn’t just another photo op – it was a chance to shine a spotlight on Michigan’s aging […]
Papers showcasing brand fonts and colors are strewn on a table.
December 6, 2023

Did You License That?

Navigating the legalities of fonts can be a perplexing endeavor, particularly for busy entrepreneurs and marketers striving to make their content shine in the crowded online realm. How can one determine the availability of that captivating font spotted online, while staying clear of copyright complications? Font licenses play a crucial role when employing commercial fonts, […]
The Kromer Country logo floats on top of a forest background.
November 8, 2023

Welcome to Kromer Country

Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique way. We’re talking tattoo-level-loyal (we aren’t kidding, people love their Kromers). Our team has been tapping into UGC (user-generated content), of course, but we knew there was even bigger potential). […]

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