Remember 2017? Fidget spinners were everywhere, and we were sharing what NOT to do on LinkedIn along with a few tips on promoting your business there. Well, a lot has changed since then. Like, a lot. Today, LinkedIn has more than 1.3 billion members. It’s not just an online resume anymore. It’s where your future […]
In a world drowning in noise and a lot of BS, how do you stand out? How do you become the Purple Cow? The answer is personal branding. It’s not just for influencers or CEOs – it’s for everyone who wants to make their mark, regardless of industry. I recently gave a talk on this […]
Navigating the legalities of fonts can be a perplexing endeavor, particularly for busy entrepreneurs and marketers striving to make their content shine in the crowded online realm. How can one determine the availability of that captivating font spotted online, while staying clear of copyright complications? Font licenses play a crucial role when employing commercial fonts, […]
Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique way. We’re talking tattoo-level-loyal (we aren’t kidding, people love their Kromers). Our team has been tapping into UGC (user-generated content), of course, but we knew there was even bigger potential). […]
Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture? From TV shows to movies to music, branding is a key element in creating a unique identity that fans can connect with. In this post, we’ll take a look at […]
Working with the Dunes Resort is a riot, we get to be sassy, a little bawdy, and a lot creative. When you’re running the largest gay resort in the country, you need a website to support booking, events, galleries, social media, and more. If your website isn’t working for you, then it’s long past time […]
“Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution.” – Massimo Vignelli Wise words from one of the greats. Now, you don’t have to agree with Massimo’s opinion on expressive typography or even […]
Summer in Michigan is what songs are written about—just ask Kid Rock. We spend our time outside by fires, inhaling ice cream, boating, and heading to all the local fairs to check out the races, rides, and elephant ears. We’re holding on to summer as tightly as we can to remember all the sights, smells […]
