March 12, 2025
October 16, 2024
From Invisible to Unforgettable: Why Your Personal Brand is Your Superpower
In a world drowning in noise and a lot of BS, how do you stand out? How do you become the Purple Cow? The answer is personal branding. It’s not just for influencers or CEOs – it’s for everyone who wants to make their mark, regardless of industry. I recently gave a talk on this […]
July 17, 2024
5 Branding Myths That’ll Make You Want to Punch a Wall
December 6, 2023
Did You License That?
Navigating the legalities of fonts can be a perplexing endeavor, particularly for busy entrepreneurs and marketers striving to make their content shine in the crowded online realm. How can one determine the availability of that captivating font spotted online, while staying clear of copyright complications? Font licenses play a crucial role when employing commercial fonts, […]
November 8, 2023
Welcome to Kromer Country
Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique way. We’re talking tattoo-level-loyal (we aren’t kidding, people love their Kromers). Our team has been tapping into UGC (user-generated content), of course, but we knew there was even bigger potential). […]
April 12, 2023
Branding in Pop Culture
Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture? From TV shows to movies to music, branding is a key element in creating a unique identity that fans can connect with. In this post, we’ll take a look at […]
September 7, 2022
Case Study: The Dunes Resort Website
Working with the Dunes Resort is a riot, we get to be sassy, a little bawdy, and a lot creative. When you’re running the largest gay resort in the country, you need a website to support booking, events, galleries, social media, and more. If your website isn’t working for you, then it’s long past time […]
August 17, 2022
Why Writing is Important for Design
“Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution.” – Massimo Vignelli Wise words from one of the greats. Now, you don’t have to agree with Massimo’s opinion on expressive typography or even […]
August 10, 2022
Summer in Michigan
Summer in Michigan is what songs are written about—just ask Kid Rock. We spend our time outside by fires, inhaling ice cream, boating, and heading to all the local fairs to check out the races, rides, and elephant ears. We’re holding on to summer as tightly as we can to remember all the sights, smells […]
July 22, 2022
Brand Fails
Welcome to our second edition of brand fails, it’s when we call out brands for some really weird, insulting, idiotic products or campaigns. Our 2016 blog was a big hit, so we present you with more head shaking moments. New Coke We, like the rest of the world, have been watching a lot of Stranger […]