We love acronyms! BRB. PPC. GDPR. LRD (AKA Long Road Distillers, here in GR). But, one of our favorites is SEO. Today we are proud to bring you our debut Learning Friday video on SEO! Not a video person? Not a problem. Here is a written recap of what you need to know. What is […]
To be a successful publicist, you need to be patient, thoughtful, and extremely organized. Landing the right stories can be an art form and something that does not happen without hard work. A lazy publicist can be a source of irritation for media members, and can give good publicists a bad name. In the past, […]
Today, we are talking about your damn language. Swearing at work is a hot topic: research shows that people who swear are happier and smarter, but that doesn’t guarantee your boss and coworkers agree, or like to hear swear words in the office. This is a nuanced topic; swearing about something versus swearing at someone […]
Finding the right candidates for a job opening is tricky, to say the least. Often, in working with companies on marketing strategies, we discover that talent recruitment is a major pain point for the organization due to a shortage of skilled labor coupled with competitive offerings at other businesses. Surprisingly to us, most of the […]
You may or may not have heard about this thing called a Google Partner. Fun fact: only 3% of firms in the US are official Google Partners – and we’re one of them! Here are some quick facts on what that means, and more importantly, how it helps you achieve your goals: The Certification Exam […]
In typical fashion, Facebook is shaking things up again! This time, your company’s Page may be getting a facelift. Last week, Facebook announced a series of updates to Pages, Events, and Jobs. At this point, it appears that the companies who will benefit the most from these updates are going to be local, B2C businesses […]
Sales and marketing are a classic play on siblings: they’ll always be there, together, as part of the same family, but here and there they get into quarrels, have different tastes, and don’t agree on things. It is key to keep this in mind to make the most of each effort. Some organizations even combine […]
Reddit promotes itself as the “Front Page of the Internet” and once you learn to maneuver it, you can see why. It offers varied content and is usually the origin of much of what you see on your other social media channels. Boasting a progressive and diverse audience, Reddit is consistently one of the most […]
August 5th is National Friendship Day, and while that means you should probably meet up with friends for Sunday brunch and drinks, don’t forget about your work friendships when you walk into the office on Monday! Coworkers are people you see every day, often times more than you see your own family, so creating and […]
In the United States alone, manufacturing produces 18.2% of the world’s goods and serves as a key component of the GDP (in 2016, it was $2.25 TRILLION – with a “T”!). If you manage marketing efforts within the manufacturing industry, you know the importance of a kick ass marketing plan that leverages this huge economic […]
