It was about a year and a half ago when I was still living in Chicago that my mom sent me a quick email saying, “Hey, I found the perfect place for you to work if and when you come back to Grand Rapids. It is a female-owned business downtown AND… there are office dogs. […]
**Contains This Is Us Spoilers The year is 2018 – a year of advancements in space exploration, peaceful protests across the country, unrest and uncertainty in our nation’s capital, and most importantly…. the year we find out exactly how Jack Pearson dies. Let me back up – if you don’t know who Jack Pearson is, […]
An open letter to the Honorable Judge Aquilina, We have watched in wonder and awe hour after hour of victim statements that have captivated our work days the past few weeks. When we were not crying at our desks during testimony, we were wringing our hands in anger chatting about culpability and the lack of […]
One of the top questions we are asked (right after, “Where’s Jimmy?”) is, “What exactly is integrated communications?” Which is fine because we LOVE talking about integrated communications, and not just because it is a part of our company name. We enjoy helping others understand that the world of communications is constantly changing, and having […]
It’s no secret that we love data. If you don’t look at the analytics surrounding the content you produce, how do you know what’s working and what isn’t? We constantly study data and results for our clients, and we also keep an eye on our own content to make sure we are giving our audience […]
The term work/life balance has been a popular topic of conversation for some time, with lots of professionals sharing their tips and tricks on their journeys to somehow create the elusive concept for themselves. We call bullshit. It doesn’t exist. And trying to achieve it is a distraction from other things that can actually make […]
Facebook is returning to its roots. And while this might mean a breath of fresh air for users, it will present challenges for businesses and brands. Mark Zuckerberg announced yesterday that Facebook’s newsfeed will change (again) and begin encouraging “meaningful interactions” that encourage users to “build meaningful relationships.” The Facebook algorithm that powers your newsfeed […]
***This article was originally published in the Grand Rapids Business Journal We are calling 2018 the year of digital marketing. Businesses that have a strong digital marketing game are those that have a clear digital marketing plan. Execution of your digital strategy includes the use of robust content marketing plans coupled with strategic website design […]
Word on the street is that Twitter isn’t doing so hot. But, this isn’t exactly news. For the last couple of years, experts have speculated on the impending demise of Twitter. However, despite speculation, it continues to be the 3rd most popular network behind Facebook and Instagram, with 75.49 million unique visitors each month. THE […]
At 8THIRTYFOUR, we love data. We really love data. How else are you supposed to know which digital marketing efforts work and which don’t? We are constantly looking at and analyzing data and using it to report to clients on the performance of their campaigns. However, we were recently reminded that some of the web […]
