As a creative director for a small, but thriving, integrated communications agency, my days are, by definition, anything but typical. Generally I’m pretty all over the board, but there are few things I consistently make time for – for reasons none other than to spare my sanity. Hectic schedules and crazy hours aren’t always as […]
We had a whole list of brand fails primed and ready to go for this blog, but over the weekend, a local brand demonstrated first hand a massive, “holy what, they did that?” brand failure. So, we scrapped what we had to focus on the hot mess happening on the Alpine Fricano’s Pizza Facebook page. […]
We live and breathe branding at 834. In fact, we are in the midst of two very large projects which got us thinking about politics (because they’re hard to avoid) and the role branding plays. The 2016 election has been quite a doozy. It’s more like a reality TV show than a discussion on our […]
Alexa Shouneyia is the social media coordinator and a contributing writer for Billboard. She has a Bachelor’s degree in Communications, Advertising and Public Relations from Grand Valley State University and is currently pursuing a master’s degree in Music Business at NYU Steinhardt. Lover of the Detroit Red Wings, Sunday bottomless brunch, and all things music. […]
We love being a part of the Grand Rapids community. You probably already know this because you see us EVERYWHERE. Our specialty is to divide and conquer, with each team member taking on a different community event during the week. The past week saw a lot of great events, from fundraising to networking and professional […]
There are a number of things we have to keep up on as communication professionals. But, there’s a lot of information out there, so we have to funnel it somehow. Our team shares their favorite websites, influencers, apps and blogs they follow on a daily basis. In a fast-paced industry, these options make things a […]
If you’re not willing to pay for it, you better work for it. Getting noticed on Facebook as a brand seems to get more and more difficult every time we read an update from The Zuckerberg. We’ve known for a while now that the best — or only way — to get impressions is to […]
Disclaimer: We want to make clear that this post does not address the recent, terrifying news of Kim Kardashian’s robbery. That is really shitty and is in no way associated with the drama we’re writing about in this blog. Just like every human, Kim deserves sympathy and understanding during this time. OK, if you’ve been […]
