This blog is dedicated to Frank Blossom, he was one seriously cool dude and our industry was better because of him. Below is a picture of him moderating a panel for Grand Valley State University & Ferris State University Public Relations Student Society of America called PR for Art: Design & Creative Thinking. The panel […]
Social media is the wild wild west. It’s hard to know why one post performs better than another, or how frequently to post or what content is best (video, photos, gifs)…the list goes on. I mean, will the picture of the dog drinking a margarita get more engagement than the video of Kim drinking wine? […]
We were originally going to write a blog about cannabis marketing today (4/20), but we don’t actually know much about the subject outside of enjoying the product….so we pivoted. Today is also National Lookalike Day, one of those really dumb made up holidays, but we’re using it as an opportunity to talk about differentiating yourself […]
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million people, Gen Z (the oldest of which will turn 24 this year) makes up roughly 20% of the U.S. population. F*ck we’re old. Gen Zers are progressive, more racially and […]
The end of the first quarter can mean only one thing…reporting time! Part of our proven process is reporting quarterly to our clients on the data and trends we’ve noticed in the previous quarter. We compare the quarter previous or the quarter from the year before to be able to measure against goals we’ve set […]
Hey there young Derk, Deek, Sterkenberger, Dstek…or whatever other nicknames you had back then. You’re an inquisitive little one and that’s okay! You’re asking the tough questions and getting tough answers. Some words of warning: some of these questions will bring you a great deal of anxiety–even depression. However, I’ve got some advice that will […]
Spring has arrived in Michigan to a flurry of snow, rain and sleet. Spring is drunk, but we’re excited anyways. In true 8THIRTYFOUR fashion, we’re sharing with you our favorite spring activities, not because you asked, but because we feel like it. Take a Deep Breath Going for walks outside and soaking in the sunshine […]
