We love to write. The two blogs a week and countless social posts are a testament to that. We make a point to ensure the content we create reflects our brand—edgy, sarcastic, funny and smart. Finding topics that will resonate with your target audience while also keeping content fresh and engaging is really hard. We […]
You know the saying, “we study history to not repeat the mistakes of the past?” It’s kind of like that with market research. Communication strategies are not just pulled out of thin air. They’re based on information about consumers’ needs and preferences. How that information is gathered can differ—surveys, interviews, competitor analysis, etc. The important […]
Anyone out there a morning person? Do you wake up to birds chirping and Happy by Pharrell playing in your head? If so, WTF is wrong with you? We are the hit snooze at least 10 times, drink a gallon of coffee and debate washing our face type of people. We admit we have a […]
Don’t worry, we’re not gonna talk about that guy. It’d be way too easy. We want to focus on the weird, hilarious and just plain bonkers of our past presidents. Being in the public eye 24/7 means you’re gonna get caught saying or doing something stupid at some point. Isn’t the media great? Imagine if […]
The world of digital marketing is confusing to most of us common folks, to say the least. You’ll hear words like funnel, metics, conversion, A/B and more. The fact is, if you are launching a digital campaign, you need to set goals and determine what a successful conversion is for your company or the campaign. […]
We pride ourselves on being different. We’re a little weird and a lot sarcastic. We don’t take ourselves too seriously, because where’s the fun in that? To continue our streak of satire, we thought we’d share our unwritten office rules. They may be unwritten, but they are set in stone. 1. Every Wednesday, we can […]
Here’s a little trivia to start off your Wednesday. The term “brand” originated in the wild, wild west to refer to the mark that cattle ranchers “branded” on their cattle. It’s evolved to now encompass much more than just a name or a symbol. We’ve written a lot, and we mean a lot on branding. […]
Everyone wants to be popular on the socials. Are you thriving? Or are you just kind of existing? We’ve told you this time and time again: you can’t just set it and forget it. Social media is time-consuming and kind of a pain in the ass. You can’t fake it. That’s what makes it awesome […]
PUBLIC RELATIONS CAMPAIGN CASE STUDY Engaged Outreach – Mental Health & Today’s Youth The What and Why Engaged Outreach, a statewide nonprofit focused on developing social and mental wellbeing in youth, sought us out to help announce the launch of its pilot in-school programing. The nonprofit began its work in this space to meet […]
