There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]
“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if you over-rely on a tool versus your own brain, skills, and lived experience, then you’ve lost the plot. Our job is to build relationships, trust, and connect with the audience […]
Soft is a terrible word, right up there with moist, and when you couple it with skills, it becomes even more gag-worthy. If the title to this article wasn’t so catchy, I’d start a petition to rebrand “soft skills,” cause there is nothing soft about the cost to small businesses. The term, that I shall […]
