Public Relations Archives

August 13, 2026

The Current State of PR

Public Relations, Social Media
3 min read
161 Views
8THIRTYFOUR
1 Comment

Muck Rack recently held their annual Muck Rack’s State of PR webinar where PR professionals across the country were surveyed about their thoughts on the current state of PR. Linda Zebian, Vice President of Communications at Muck Rack led the discussion. While Glennah Ivey-Walker, Vice President of Communications at DHL, Kevin Ota, Senior Director of […]

Reporter sits down for News 8 6 p.m. show

July 1, 2026

Why PR Matters in the Age of AI

Digital Marketing, Marketing Strategy, Public Relations
3 min read
415 Views
8THIRTYFOUR
0 Comments

Right now we are dealing with one of the most fractured media landscapes that we ever have, with more and more people turning to blogs, social media, or just tuning everything out entirely. At the same time, where you can get trusted information seems to be shrinking, with media conglomerates buying up more and more […]

February 25, 2026

Meeting Journalists Where They Are

There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]

A local news camera films in front of the 8THIRTYFOUR sign.

August 19, 2025

Millions Shared a Story About 80 Kidnapped Kids. It Never Happened.

Current Events, Public Relations
0 min read
201 Views
8THIRTYFOUR
0 Comments

Team members of Empire Solutions stand infront of the event signage for a convention in Nashville

August 6, 2025

Setting Up for Success with Empire Solutions

Case Study, Client Love, Marketing Strategy, Public Relations
0 min read
179 Views
8THIRTYFOUR
0 Comments

A large ski hill rises in the distance known as Copper Peak

July 16, 2025

How We Turned a Construction Contract into Headlines: The Copper Peak Story

Case Study, Client Love, Marketing Strategy, Public Relations, Websites
0 min read
176 Views
8THIRTYFOUR
0 Comments

Jennifer Coulter-Lissmam: CEO/Presidentc of NTG SCS talks with 8THIRTYFOUR on crisis communication

June 11, 2025

Avoid the Crisis: Invest in Media Training

Michigan Irish Music Festival organizers talk with FOX17 live in the studio.

April 30, 2025

Shamrocks On Screen

Case Study, Public Relations, West Michigan
3 min read
160 Views
8THIRTYFOUR
0 Comments

Michigan Irish Music Festival came to us wanting a brand refresh. What they got was a dedicated team that created a brand new look–but we’re not here to talk about the creative genius behind their logo (we did that already)- instead, we want to talk about all the pre-event buzz we were able to get […]