Kim sat down with Drew Beach of BizStream on the Tech Week Live podcast to talk about why AI needs more than excitement and adoption. Kim’s perspective is not simply “anti-AI.” Rather, her point is that organizations need to understand AI’s limitations and use it with intention. The conversation covers human-in-the-loop practices, cognitive offloading, AI-generated […]
We’ve been at this for a really really long time. We posted a blog back in 2017 (yes, before the era of AI and the rise of TikTok) about pitching over social media platforms. The social media landscape has significantly changed since then. Influencers have now taken over the internet, while everyone else is trying […]
Muck Rack recently held their annual Muck Rack’s State of PR webinar where PR professionals across the country were surveyed about their thoughts on the current state of PR. Linda Zebian, Vice President of Communications at Muck Rack led the discussion. While Glennah Ivey-Walker, Vice President of Communications at DHL, Kevin Ota, Senior Director of […]
Right now we are dealing with one of the most fractured media landscapes that we ever have, with more and more people turning to blogs, social media, or just tuning everything out entirely. At the same time, where you can get trusted information seems to be shrinking, with media conglomerates buying up more and more […]
There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]
Michigan Irish Music Festival came to us wanting a brand refresh. What they got was a dedicated team that created a brand new look–but we’re not here to talk about the creative genius behind their logo (we did that already)- instead, we want to talk about all the pre-event buzz we were able to get […]
