REGISTER NOW: Uncomfortable Conversations: The Skills Crisis
REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Setting Up for Success with Empire Solutions

Share the goods.

Team members of Empire Solutions stand infront of the event signage for a convention in Nashville

We travel where our clients need us. That’s what we did last month, heading to Nashville with our friends at Empire Solutions for Aluminum USA. 

Empire Solutions needed to be seen at the biggest aluminum industry conference of the year. Face time with current and potential clients, brand visibility, and lead generation don’t happen behind a computer screen. Sometimes you have to get on a plane and make it happen.

Three members of the Empire Solutions team sit together at a conference while speaking to a customer

Strategy Matters

Empire Solutions came to us with challenges like no social media presence and limited brand recognition in a crowded industry. They needed to stand out at Aluminum USA, where every booth would be fighting for the same attention.

We built a strategy around their strengths—deep technical expertise and genuine relationships. The goal wasn’t just to look good at the show. It was to start conversations that turn into business.

So Does Design

Good design does more than make things pretty. It stops people in their tracks and makes them want to know more. 

We designed booth graphics that told Empire Solutions’ story clearly: who they are, what they solve, and why it matters. Clean, professional, impossible to ignore.

Empire Solutions branding materials displaying company locations, contact information, and service offerings
Empire Solutions promotional material with sections on company overview, services offered, capabilities, and industrial solutions, plus before-and-after project photos

Why We Show Up

We know the importance of showing up in person. It’s why when a client asks us to come to Nashville with them, we get on a plane. We’re there to help, whether it’s setting up, bringing in potential customers and partners to their booth, or documenting the whole thing on social for them.

The results speak for themselves: 

Show Leads
0
Engagement Rate on LinkedIn
0 %

That’s the point of integrated communications. Everything works together, including the people behind it. When our clients need us in Nashville or anywhere else, we go. Their success is our success.

Leave A Comment

Recent Musings

Something on Your Mind?

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.
We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”? 

#trending #fyp #squareup #agencylife
We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.
Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.