It’s official! Our wolf pack has expanded! We’re excited to officially announce the hiring of Sarah Abel as Managing Director As managing director, Sarah will serve as the team senior-leader, tasked to drive the agency strategy, positioning, client retention, and employee support. Abel brings extensive experience in communications, marketing, public relations, programming, and community engagement to 834. […]
Optimizing your digital presence for search engines is no small feat. You need a completely responsive website that engages your audience, and you need a library unique and valuable content. Neither of these is something that happens overnight, or at little expense. That being said, here are 5 ‘quick wins’ to get a handle on […]
As you know the 4th Friday of the month is Your Biz Your Town on The WGVU Morning Show with Shelley Irwin. We invite the best companies we know to chat with us about topics ranging from events to growth to development. For this month’s show we invited Creston Industrial Sales and Methods Machine to […]
It’s officially summer, a.k.a. the best time of year! It doesn’t get much better than beaches, ice cream, drinks on the patio (beer for me, please). Summer is also the perfect time to get our design vibes flowing. Some of the summer design inspiration we are going to highlight is very reflective of 2017’s design […]
This spring our Digital Associate Mari Behovitz competed in the National Student Advertising Competition (NSAC) alongside her fellow Laker classmates. Take a look at her experience… From the first moment I decided to be a part of the Advertising and Public Relations program at Grand Valley State University I had my mind set on being a […]
Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Entreprenuer.com defines PR as, “Using the news or business press to carry positive stories about your company or your products; cultivating […]
About the organization – Grand Rapids Pride Center: The 29th annual Grand Rapids Pride Festival hosted by the Grand Rapids Pride Center (GRPC) is taking place this week and #Team834 is ecstatic to assist in the execution of this year’s festivities! In case you live under a rock and don’t know about the Grand Rapids […]
A study conducted by Yahoo’s Aabaco Small Business shows that 83% of eCommerce customers never buy the stuff in their cart. (Hint: eCommerce customers = people who are shopping online). Out of five million online consumers, 250,000 shoppers added products to carts; however, 83% of these shoppers left items in their online shopping cart. Thus, eCommerce cart abandonment. The […]
There’s one place on earth about 90% of shoppers can agree is “their happy place.” The wonderland of Target is indeed a tempting place to go. Whether you want to admit it or not, we’ve all gone to Target with the intention of buying a small list of items, and end up leaving with a hefty […]
Print is by no means, dead. Print, unlike any other form of branding material offers a tactile, engaging display of your brand, that if presented to the right audience, creates a powerful connection. Print media offers longevity that many digital channels do not. Print provides an experience that is more than seeing, feeling, moving, and […]
