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Meet the new badass.

Share the goods.

Sarah Abel poses for 8THIRTYFOUR in Grand Rapids.

It’s official!

Our wolf pack has expanded! We’re excited to officially announce the hiring of Sarah Abel as Managing Director

As managing director, Sarah will serve as the team senior-leader, tasked to drive the agency strategy, positioning, client retention, and employee support. Abel brings extensive experience in communications, marketing, public relations, programming, and community engagement to 834.

“I am thrilled to join 834. I’ve worked with Kim and members of her team throughout my career on different projects, and they are incredibly innovative and smart. The energy, creativity, and talent in the firm is really unique, and I am looking forward to being a part it.”
-Sarah

She has street cred.

In her previous role, Sarah served as the development communications manager at Rockford Construction. She joined Rockford to launch and manage Blue35, an innovative office environment, before moving into the role of communications manager for real estate development. While at Rockford, Abel led marketing, branding, and communications efforts in support of Rockford’s expanding residential portfolio, strategic communications initiatives, and engaged in Grand Rapids’ west side neighborhood.
She has also held positions at the Grand Rapids Area Chamber of Commerce’s Center for Community Leadership and Grand Rapids Public Museum. While at the Chamber, Sarah oversaw the communications support for the launch of “Hello West Michigan,” an employer-driven regional talent attraction and retention initiative, in addition to her role as the marketing and programming coordinator for the Chamber’s leadership and community orientation programs.

“834 has grown due to their strategic understanding of how to meet client needs, and the team’s ability to stay ahead of trends in an ever-changing world of communications. What I love about the method is that it is never ‘business as usual’. As communication channels and tools continue to evolve, so does 834.”
-Sarah

And she’s involved in a lot of shit.

She is a graduate of Huntington Bank’s Rising Woman Leaders Program, the Grand Rapids Area Chamber of Commerce’s Institute for Healing Racism, and Saint Mary’s Up Next program. Sarah is the co-chair of Gilda’s Club West Side Walk, and volunteers for the West Side CID Marketing Committee and the West Side Clean Up. Abel holds a B.S. degree in public relations from Northern Michigan University. The list goes on and on…
 
Shoot Sarah an email at sa***@*******gn.com.

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Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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