REGISTER NOW: Uncomfortable Conversations: The Skills Crisis
REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

SEO Quick Wins – 5 Steps to Take Today

Share the goods.

A green search bar is superimposed over a green background.

Optimizing your digital presence for search engines is no small feat. You need a completely responsive website that engages your audience, and you need a library unique and valuable content. Neither of these is something that happens overnight, or at little expense.

That being said, here are 5 ‘quick wins’ to get a handle on your SEO today:

Claim and optimize your Google Business Listing

Local searches are more prominent than ever, and that’s not going to change any time soon. Often times, Google Business results are showing up even above the paid ads. So, claim your page, fill out all of the information, link your social profiles, and add some photos. (Hint: your name, address, and phone number should match what’s listed on your website)

Create an XML sitemap & Setup Google Webmaster Tools

This tells Google what pages are on your site. Set up a Google Webmaster Tools account to submit this sitemap and look for any major issues with your site.

Make sure Google is actually crawling your site

If that’s not the case, all of your efforts won’t make a difference anyways. With that shiny new Google Webmasters Tools account, hit Fetch as Google.

Download and run Screaming Frog

Though the free version of this tool limits the amount of pages that it’ll crawl at a time, it’s enough to give you a good idea of how well your site is optimized. Check out your page titles, descriptions, H1/H2 tags, and alt tags to see if they are populated, unique, and relevant to what you want to rank for. These are all must-haves for any site.

Claim and populate all of your profiles

Don’t have time to be active on Twitter? That’s fine, claim the profile anyways, and fill it out with relevant information. You need to be everywhere your audience is, in the case that they want to engage with you. Plus, it’s another instance of your name, address, phone number, and website URL out there on the interwebs.
Ready to take your SEO to the next level? Get in touch with Kayden (@KaydenGrinwis or ka****@*******gn.com) for more advice.

Leave A Comment

Recent Musings

Something on Your Mind?

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.
You asked, we delivered.

Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are.

Applications due October 1. Apply now at the link in bio.
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope 

You are the hero in your own story. Be like Leslie and believe it. 

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It's personal branding with a shot of tequila. Register in bio.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.