Hey there. It’s the Gen-Zers of 8THIRTYFOUR here 👋 (don’t be too disappointed). In the past few months, we’ve seen quite a bit of speculation around how to market to our generation. We’re here to set the record straight and tell you what does and doesn’t work. A lot of you are doing a really […]
We’re bringing it back to the basics with Google Ads. Whether you’re a seasoned Google Ads professional looking for a refresher or a newbie who needs some starting points, you’ve come to the right place. After all, Google changes things pretty much all the time. It never hurts to make sure you’re still crushing it […]
It seems like a pandemic really brings out the worst in people and brands. We’ve talked about earning trust back after a brand f*cks up, and we’ve also shared how PR can’t fix stupid, so today, we thought we’d highlight some brands that seem to be having trouble following our advice. Situation: American Airlines and […]
Public relations and digital are in a long-term, committed, and extremely healthy relationship (It’s Facebook official). To put it in perspective, they are a Barack-and-Michelle-level power couple. It’s a 21st century, extremely modern relationship. You know, the kind where the two are equals and constantly push and support one another? It’s like they actually […]
KNX Utility Services first came to us without any sort of logo or branding at all. Immediately, we knew we needed to do something. 77% of B2B marketers agree that branding is super important for company growth, so we knew we had to get to work right away. Make sure to read the whole case […]
KNX Utility Services first came to us without any sort of logo or branding at all. Immediately, we knew we needed to do something. 77% of B2B marketers agree that branding is super important for company growth, so we knew we had to get to work right away. Make sure to read the whole case […]
Mistakes are a part of human nature. We all make them, and we’ll continue to do so. Think back to the last f*ck up you had. How did you handle it? Did you place blame? Did you make excuses? Did you own it? COVID is f*cking everything up. Businesses are struggling to stay safe while […]
When it comes to social media, there always seems to be a new and upcoming platform out there that everyone, even your grandma is trying (TikTok).. And there’s about a billion other platforms that everyone tells you that you should be on, too (what the heck is Alignable anyways). It’s crazy hard to manage multiple […]
With the 4th of July tomorrow, it seems appropriate to talk about holidays and your marketing. Although, if we’re being honest, we’d rather be floating on a boat with a drink in our hand. It shouldn’t be surprising that holidays provide unique opportunities for businesses to market themselves. If you’re not capitalizing on them, then […]
We get it. 2020 sucks. It’s not the first time we’ve said it, and it’s not gonna be the last. While the past few months have been jam packed with a bunch of terrible stuff, we’re looking forward to the rest of this year. It has to get better, right? (Here’s hoping we don’t look […]
