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Month: March 30, 2017

Home - March 2017
A loading circle shows 84% while text reads, "84% of industrial professionals use the internet to find components, equipment and services."
March 28, 2017

Manufacturing and the digital divide

We’ve heard the terms unnecessary, irrelevant and wasteful used to describe the online marketing from a manufacturing business perspective. We’ve heard claims that ‘my customers don’t look for me there’, and ‘this doesn’t make sense for our industry’. If you have similar thoughts about digital marketing for your manufacturing business, it’s time to reconsider. It’s 2017, and […]
A blue background features white text reading, "There is always an opportunity to learn from a failure, and it gives you new perspectives that can be leveraged. Be sure you find and leverage the learning opportunity in each of your failures."
March 23, 2017

Let's learn from failure

Failure Sucks Failure can really suck. It’s embarrassing. It derails your confidence. It can be held over your head for months to come. But when failure happens, it can be an extremely valuable asset. Some of Team834 were asked to be co-hosts for Generation Grand’s twitter chat about failure on Wednesday night. This was in […]
Five clovers lay against a wooden background.
March 17, 2017

Luck of 834

Happy St. Patrick’s Day! #Team834 may not be completely Irish, but we have had an enormous amount of luck over the past year. We lucked out with the greatest team members, dogs and clients that a firm could ask for. We wanted to share with you a little bit of our luck. Kim 834 has become so much more […]
Several social media posts from 8THIRTYFOUR are piled on top of each other.
March 16, 2017

Developing your brand's voice for social media.

One of the biggest challenges that brands encounter when maintaining or launching an online presence is keeping a consistent voice and tone. A brand’s voice is the first experience a consumer has when they engage with you over social media. An inconsistent brand voice can turn a potential customer off. Developing a brand’s messaging and personality/voice is just […]
A man holds coffee while browsing the internet on his laptop.
March 14, 2017

No one is reading your blog

It’s true. Your blog is boring, irrelevant, self-promoting and did we say boring? Let us put it this way: Do you have that friend that always talks about themselves? Do they listen to you? Care about your feedback? If you want to have a successful blog that engages, inspires and educates – then you need to […]
A discussion is had on a news segment from WZZM about staying active in the winter.
March 7, 2017

Measuring the effectiveness of PR

Public relations is often intangible when it comes to measuring the effectiveness or effects it has on your overall company sales. PR is meant to drive relationships, awareness and connections. By having a consistence presence in the media, you are keeping your competitors out of the spotlight, but that can’t always be tied back to […]

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