AI & You: Are You Losing Your Voice?
“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if…
Category: Content Marketing
I Do Not Think It Means What You Think It Means
Listen up, Buttercup. We’ve got some inconceivable news for you. You’ve been saying that one phrase (or two) wrong your whole life, and, well, it’s…
Our Favorite Holiday Marketing Campaigns
As the holiday season is right around the corner, it’s time to start thinking about how you want to market your business this holiday season.…
Branding in Pop Culture
Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture?…
Why Authentic Content Matters
2023 is the year of authenticity, according to Emplifi (and us), meaning brands are going to rely on customer influencers across social platforms by engaging…
3 Tips for Writing an Attention-Grabbing Bio
If we read one more boring-ass bio, we are going to scream. Who made the rule that professional bios have to read like an engineering…
3 Writing Exercises Everyone Should Do
If you wanna make it in the communications industry, you’ve gotta know how to write. From social posts to blogs and press releases to website…
Inconceivable: Misused Phrases and What You Really Meant to Say
Some words are just hard to pronounce, like sorbet. It’s not “sore-bet” like it’s spelled—’cuz the English language is stupid—and when you say it wrong,…
What Wine Pairs Best With The 8THIRTYFOUR Team
It’s National Wine Day and hell, we deserve to celebrate. We’re taking a hard right turn from our normal PR and digital expertise (don’t worry,…