“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if you over-rely on a tool versus your own brain, skills, and lived experience, then you’ve lost the plot. Our job is to build relationships, trust, and connect with the audience […]
Listen up, Buttercup. We’ve got some inconceivable news for you. You’ve been saying that one phrase (or two) wrong your whole life, and, well, it’s a little embarrassing. We’re not here to judge—okay, yes, we are. Grammar is important, and we would hate for you to be counted out of an opportunity or good graces […]
As the holiday season is right around the corner, it’s time to start thinking about how you want to market your business this holiday season. Whether you are selling products or services, the success of your holiday marketing campaigns can help drive an increase in sales and customer engagement. This blog post provides insight into […]
Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture? From TV shows to movies to music, branding is a key element in creating a unique identity that fans can connect with. In this post, we’ll take a look at […]
2023 is the year of authenticity, according to Emplifi (and us), meaning brands are going to rely on customer influencers across social platforms by engaging them through their own stories and experiences. It also means, stop with the filters, overly polished feeds and corporate speak. As a brand it’s hard to balance professionalism with authenticity, […]
If we read one more boring-ass bio, we are going to scream. Who made the rule that professional bios have to read like an engineering textbook? No offense to engineers, but yuck. If the point of a bio is to pique someone’s interest, why does it seem like a competition for the most boring? It’s […]
If you wanna make it in the communications industry, you’ve gotta know how to write. From social posts to blogs and press releases to website copy, you need to be ready to whip up that content immediately. It can be incredibly intimidating, especially when you’re stuck…so, so stuck. Whether you’re a seasoned writer or someone […]
Some words are just hard to pronounce, like sorbet. It’s not “sore-bet” like it’s spelled—’cuz the English language is stupid—and when you say it wrong, you most definitely appear uncultured. In an effort to help you look smarter at parties or professional functions, we present you with misused or just plain wrong phrases and what […]
It’s National Wine Day and hell, we deserve to celebrate. We’re taking a hard right turn from our normal PR and digital expertise (don’t worry, we will be back with that) to give you a real look at the team. Below you will find what type of wine varietal pairs perfectly with the 8THIRTYFOUR team. […]
