
AI & You: Are You Losing Your Voice?
“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if

“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if

Soft skills gaps are driving very hard costs for manufacturers. And the numbers are staggering. 60% of businesses have terminated Gen Z employees.75% find them

Listen up, Buttercup. We’ve got some inconceivable news for you. You’ve been saying that one phrase (or two) wrong your whole life, and, well, it’s

As the holiday season is right around the corner, it’s time to start thinking about how you want to market your business this holiday season.

Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture?

2023 is the year of authenticity, according to Emplifi (and us), meaning brands are going to rely on customer influencers across social platforms by engaging

Some words are just hard to pronounce, like sorbet. It’s not “sore-bet” like it’s spelled—’cuz the English language is stupid—and when you say it wrong,

It’s National Wine Day and hell, we deserve to celebrate. We’re taking a hard right turn from our normal PR and digital expertise (don’t worry,

This blog isn’t about crafting the perfect email, or developing an enticing subject line, nope this blog is about the most important aspect of email

We spend all day, every day, in meetings, emailing, at industry events, or knocking out some awesome work to fit client needs. That means a

We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to determine how

Marketing to businesses is very different than marketing to consumers. It’s an entirely different approach which is why B2B marketing exists. Here is a quick

8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of

According to the Harvard Business Review (and endorsed by us), a complete strategy has to encompass carefully coordinated choices about the business model with the

Hi, hello there. This is your reminder that 2022 is right around the corner and you know what that means (besides a party to send

Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound

It’s been a while since we’ve set aside our sweatpants and jumped on a plane to head to an industry trade show. We’re kind of

Political unrest, vaccination debates, women’s rights, return-to-office…seems like a lot of topics are off-limits, and we’re all walking around on eggshells. Even the weather has

Changemakers, purple cows, outsiders or entrepreneurs; it doesn’t matter how you label them, they’re changing the world and succeeding despite it. One of our favorite

We’re beginning to think writing will soon be a lost art, like cursive writing. Apparently, not everyone had a 3rd-grade teacher (thanks Mrs. Thomasma) who

TikTok users doubled during the pandemic. Let us say that again – doubled. The network has 689 million users internationally – um, wow. Revenue in

We really hate being described as “small” or “boutique,” as it often disparages the work we do for our clients, not to mention ourselves. After

We have a lot of fun with our client’s social media. We get to educate, inform, entertain and engage with their target audience based on

Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a

Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our

This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure

We love to write. The two blogs a week and countless social posts are a testament to that. We make a point to ensure the

Hey there. It’s the Gen-Zers of 8THIRTYFOUR here 👋 (don’t be too disappointed). In the past few months, we’ve seen quite a bit of speculation

Think about the last shitty article you read. We don’t know for sure, but we’re willing to bet it was one of those pieces that

It’s time for another nerdy, nerdy blog about how to write. In the past, we walked you through a whole bunch of grammar and punctuation