Changemakers, purple cows, outsiders or entrepreneurs; it doesn’t matter how you label them, they’re changing the world and succeeding despite it. One of our favorite books is Purple Cow by Seth Godin. The book can be summarized in two words: Be Remarkable. The only way to stand out amidst all the noise is to be […]
TikTok users doubled during the pandemic. Let us say that again – doubled. The network has 689 million users internationally – um, wow. Revenue in 2020 is estimated at $1 billion, so like, a tiny fraction of Jeff Bezos’ fortune. All of us find it pretty hilarious. Some of us watch it for the dogs, […]
We really hate being described as “small” or “boutique,” as it often disparages the work we do for our clients, not to mention ourselves. After all, small didn’t prevent us from being named a Forbes 2021 Top 200 PR Agency or a Michigan 50 Companies to Watch. Here’s the deal, we shouldn’t have to wave […]
We have a lot of fun with our client’s social media. We get to educate, inform, entertain and engage with their target audience based on the types of content we create and post. We stick by the following hard and fast rules to ensure things don’t get stale and avoid boring our followers. Be Consistent […]
Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a different type of agency; an agency focused on the client, not ourselves. You may think to yourself, well duh – that only makes sense. 99% of agencies run off of […]
Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our shows. We figured we’d share the insights from the 28-page report (we know you’re not going to read all of it). Consumers are watching, reading, and listening to content from […]
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure know how to have a good time, I mean what an exciting topic. You can view our first take here (don’t judge the shitty blog graphic – we’ve grown). Our […]
We love to write. The two blogs a week and countless social posts are a testament to that. We make a point to ensure the content we create reflects our brand—edgy, sarcastic, funny and smart. Finding topics that will resonate with your target audience while also keeping content fresh and engaging is really hard. We […]
Hey there. It’s the Gen-Zers of 8THIRTYFOUR here 👋 (don’t be too disappointed). In the past few months, we’ve seen quite a bit of speculation around how to market to our generation. We’re here to set the record straight and tell you what does and doesn’t work. A lot of you are doing a really […]
