“PR is going to drive my company’s sales.” “All company news is relevant and warrants a press release.” “PR is not time consuming.” Hahahahahahahaha! We can’t stop laughing. You really had us there. That’s a real knee slapper. Let’s break down these common misconceptions so they hopefully stop being so common. First off, if you […]
Internet stalking is kind of our jam. Our team is, like, super good at it. Don’t worry, we use our powers for good, not evil. By the way, this blog is satire, like our previous Quarantine Diaries content. Recently, we were informed one of our employees has embarked on a new romantic venture with another […]
We write this blog every season and you love it. Apparently, someone pinned an old, very old color palette blog, and it’s the little pin that could. Summer in Michigan is what songs are written about, just ask Kid Rock. We spend our time outside by fires, camping, hiking, boating and swimming. The 2020 summer […]
As an office made up primarily of women, we can attest to the fact that we are inundated with stereotypes about women and their roles in society from a very young age. Many of these stereotypes were negative, limiting and incredibly degrading. This plays into how women are treated at work, home and in the […]
Did you know over 2 billion users visit YouTube each month? Every day, people watch over a billion hours of video and generate billions of views. These aren’t professionally produced videos. A lot of the content is shot on an iPhone, edited and then posted. Videos don’t require a huge budget, fancy equipment and paid […]
Do you know your customers? Like really, really know them? Are you in the know with their interests, challenges, goals, family make up, financial standing, likes and dislikes? Audience personas are meant to take the mystery out of who your customers are. Making mass generalizations based on what you think you know about your customers […]
If you are reading this blog near other people without a mask, stop what you are doing and put on the damn mask. We can wait. Okay. Now that that’s taken care of, we can introduce today’s blog topic. It’s masks, but most importantly, the campaigns behind them. Over the past few months, there have […]
