The Hard Cost of Soft Skills
February 4, 2026
Soft is a terrible word, right up there with moist, and when you couple it with skills, it becomes even more gag-worthy. If the title
Soft is a terrible word, right up there with moist, and when you couple it with skills, it becomes even more gag-worthy. If the title
The David and Goliath story we were all told in Sunday School…yeah, it wasn’t true. See, David knew exactly what he was doing and he
People Do Business with People — Not Logos The leaders and brands standing out are not the most polished or predictable; what they are is
Well, well, well… look what Frank dragged in! Just kidding- Frank would probably just bark at you. Anyway, these past few months, I have had
Media has a habit of making the marketing industry seem like there’s always something wild happening. Starlettes fly across the country on private jets, bosses
As a way to combat imposter syndrome, we like to celebrate our wins and take a stroll down memory lane to reflect on the great
Public relations can be a teensy tiny bit crazy, which means as professionals we have to be RIDICULOUSLY organized. There are certain things, we require
OMG you guys! It’s our first blog of 2023. It felt fitting to focus on identifying your customer base and what influences them to buy
We all procrastinate and then we make excuses for it. We’re declaring May the month of “No Procrastination.” Catchy, right? Are you familiar with the
Marketing to businesses is very different than marketing to consumers. It’s an entirely different approach which is why B2B marketing exists. Here is a quick