In honor of Boss Lady Kim Bode’s birthday today, our team made a donation in her honor to #MeToo, an organization that our office is incredibly passionate about. In 2006, Tarana Burke founded the #MeToo movement to help survivors of sexual violence, particularly young women of color from low wealth communities, find pathways to healing. […]
At 8THIRTYFOUR, everything we do is driven by data. If you’re one of our avid blog readers, you’ve probably read this line a handful of times. But what does it mean? One of the most important data points we’re talking about is conversions. Depending on your goals, conversions can come in the form of phone […]
When you work as hard as we do, our team often finds solace in nature and the shores of Pure Michigan. There is nothing like summer in the midwest to unplug, relax and take in the majestic sites of our great state. Earth Day is the perfect time to turn a spotlight on our woods, […]
Your website is one of the most important lead generation tools that you have at your disposal, but it only works if your customers can find it. This is why SEO is a critical tool for manufacturing companies, and why we’re giving out a few quick wins to get you started. Keep Your Social Presence […]
The concept of public relations can be a bit confusing for those who are not in the communications field, but trust us, it is vital for shaping an overall brand message. Publicists bear the huge responsibility of having to control any and all media coverage surrounding a specific client. Often times this is done proactively […]
Facebook may be going through a rough patch right now, and despite some big names leaving the platform, it’s unlikely that this current scandal will have longstanding negative effects. If you’re unaware of the Cambridge Analytica scandal, listen to our digital dudes explain it in our special edition podcast. Aside from the latest scandal, here […]
Given that we are an integrated communications firm, we are a bit biased when it comes to the question “do I really need marketing?,” but the answer is almost always, YES. Marketing is not something that can be done once and then put on a shelf. Businesses should have a strategic communications plan in place […]
A recent Inc. article that explores “5 Macro Shifts Driving the Growth PR Evolution,” plus a recent cocktail party chat that posed the question, “Is PR dying?” has our office buzzing with conversations on the many changes we have seen in the Public Relations industry in a pretty short amount of time. Our senior staff […]
