A few years ago, SEO was a niche term—the sort of thing pretentious assholes inserted into their sentences to make themselves feel important without ever really knowing what they were saying. But now? It’s a common concept everyone and their brother understands, at least when it comes to the basics. Like any business out there, […]
Isn’t it awesome when people take to the internets to air their grievances? As a business, reviews can make or break you and it’s incredibly scary/frustrating/angering to be held accountable for the really nasty ones. Unfortunately, that’s life in Google land. It isn’t always fair, and you don’t get to make the rules, you just […]
Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story or two, and poof…you’re cruising. If only it were that simple, to be clear…it’s definitely not. You’re not the Kardashians with millions of followers and a super engaged audience. As […]
We’ll admit we had no idea a year or so ago what affiliate marketing was, but we kept running into it when pitching for our clients. We’d get a query stating “must be an affiliate” or “only affiliates considered.” What the heck is affiliate marketing? Short answer: A way for publications or writers to make […]
Just kidding, there are no pros. There are no shortcuts to media coverage. If there were, every PR pro would be using them. We have clients ask us to “send it on the wire,” as if it’s something they heard Samantha Jones say on Sex and the City. We could take your money, take a […]
Hey there! It’s the 8THIRTYFOUR nerds. Kim let us out of the basement to talk about digital stuff, and boy are we gonna. We have opinions and a lot of them. By now, if you’ve spent any time talking about data, you’ve heard about Google Analytics. If you’ve been particularly interested in it, you probably […]
We’re gonna let you in on a not-so-secret part of being a good leader: it’s really, really freaking hard. But here’s the catch—deciding whether or not to let someone go or change your brand isn’t always the hard part. Those are the “jump now and see where we land later” moments. What we’re talking about […]
A big part of culture is being in tune with your team’s mental health. Especially now during a time when our entire world has lost its damn mind. Work needs to be a place where employees can get shit done, in a welcoming and safe environment. Talk about stuff, address the hard topics and make […]
