When winter hits Michigan, it hits hard. The last few weeks have seen some of the crazy winter weather that our Mitten State is known for. With all that blustering snow, it’s easy to forget that there are plenty of fun winter activities in Grand Rapids. So grab your coat and put on some gloves, […]
Now that the holidays are far behind us, it’s time to move past the tacky in-your-face reds and greens that we associate with the season and head towards modernized, soft color palettes that are perfect for the remainder of the winter season. We gave you rich and inviting colors in the fall, and with the […]
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human connection is core to all that we do. If you fail to connect to your target audience, you will have little — if any — success long term. That is […]
While we are an integrated agency, and offer a wide variety of services, our team holds a special place in our hearts for logo design projects. There is just something so exciting and satisfying about creating a piece that is visible and vital to everything a company does. Whether it’s a simple logo refresh, or […]
This winter season is seeming to fly by. From the hustle and bustle of the holidays, to the celebrations (and regrets) of New Year’s Eve, it feels like the end of 2018 was here and gone in the blink of an eye. With everything going on outside of the normal day-to-day, it’s easy to miss […]
Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make some sense, the evolution of the internet has had a drastic impact on traditional public relations and marketing efforts. In a world where journalists can find their own stories through […]
Our team at 8THIRTYFOUR likes to occasionally hop on our high horses to tell people how to live their lives, and in our latest installment of “Annoying _____ habits you should avoid” we are talking all things email. We’ve come a long way since the days when the hosts of the Today Show famously asked […]
As you may know, we love to celebrate national “holidays,” even the most absurd ones. January 4th is National Trivia Day, which is a holiday #Team834 can get behind. When we aren’t crushing it at our desks, we like to take fun trivia breaks that make for an interesting, and usually hilarious, team bonding experience. […]
Happy 2019! It’s hard to believe that it has already been a year since most of us lied to ourselves and said we would become a better, healthier, more productive person in 2018. For those who set lofty goals, and ultimately didn’t hit the gym seven times a week, read 200 books, or save enough […]
