Here’s a special blog directly from Kim: I don’t know who needs to hear this, but you’re gonna be ok. My approach to running a business might be a bit different than most. I anticipate the worst-case scenario, and then I plan backwards from it. People like to point out how pessimistic this is, and […]
We can’t contain ourselves anymore. We LOVE fall, including the scarves, cozy sweaters, falling leaves, crisp autumn air, spiked apple cider and plaid…all the plaid. We’ll even drive by an apple orchard once in a while and wave to the people standing in line for hours to grab those doughnuts. Our most favorite part of […]
The latest controversy surrounding Trump’s posts on Facebook, the movie, Social Dilemma, and Russian hackers all have one thing in common—Mark Zuckerberg. Zucked In What started out as a Harvard prank has become the largest social network in the world and skyrocketed Zuckerberg to international fame. Today, Facebook has over 2.5 billion users. The powerful […]
It seemed like a good time to write a blog on empowering and lifting each other up. You might be working from home, but you can still pass on the positive vibes to others. We do live in the technology age.As you know, the political environment is particularly contentious—for good reason—and that seems to be […]
It is possible to build a network from the comfort of your couch. COVID has changed the way we interact with each other, but it doesn’t have to stop you from growing professionally and connecting with peers. There is nothing more important in your career than expanding the group of individuals you know. Here are […]
Sick of PJs and a messy bun being your workday attire? Just because we aren’t heading to an office every day doesn’t mean you can’t shake up your workday by leaving your home. Gasp! It’s true. Slap on that mask and try these alternatives to your bed. Coffee Shop Is there anything better than being […]
Influencer marketing can be a great tactic when companies want to grow brand awareness and sales. If you had told us influencer marketing would be a thing back in the 90s, we would’ve laughed you out of the room. The fact is, the world has changed, and social media is the norm. Weird, we know. […]
Digital speak often sounds like a foreign language. Sometimes we’re not even sure what we’re talking about. To help you better wrap your brain around what is what, we’re breaking down impressions, reach and lookalike audiences. Reach vs. Impressions These two get confused a lot. That’s why we’re making it easy. Reach answers the question, […]
Every year, we have the pleasure of being a part of the Michigan Celebrates Small Business (MCSB) Awards Gala, an event that celebrates and acknowledges the successes of small businesses across the state of Michigan. This time, we helped out with the event’s design assets, creating a fun and cohesive brand surrounding the event. Although […]
