Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public relations, it can seem a bit voodoo-esque at times and downright confusing at other times. According to SpinSucks only 3.27% of all PR pitches sent are ever responded to by […]
Hi, hello there. This is your reminder that 2022 is right around the corner and you know what that means (besides a party to send 2021 out like the jerk it is) it’s time to plan for next year. Companies tend to jump right into the planning and skip over the part where they define […]
You know that feeling when you leave a really great project kick-off, get back to your desk (or maybe, more likely) end a Zoom call, and you realize you retained none of the actual strategy behind the brief? Before you start jumping to conclusions about needing a new career, stop for a second and make […]
Hey Jules, it’s “older Jules” checkin’ in! How’s it going? I am picturing you as an 11-year-old navigating your way through West Middle School for the first time with your braces, glasses, graphic tees, and no access to hair tools outside of a brush…yeah, our wavy hair loved the Hermione Granger look. I have a […]
Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly, and the ROI is much lower than inbound marketing. However, tying both together can be […]
It’s been a while since we’ve set aside our sweatpants and jumped on a plane to head to an industry trade show. We’re kind of out of practice, and it seems everyone has forgotten how to effectively market themselves before, during and after a show. We see companies investing thousands (way more than that) into […]
If you haven’t listened to our latest podcast on The Great Resignation, we suggest you take approximately 8 minutes to do so before diving into this blog. What the hell is The Great Resignation, besides everyone’s new catchphrase? We’ll make it simple; everyone is quitting their jobs. In fact, nearly two-thirds of U.S. workers […]
We’re throwing lots of client love toward our friends at Cubi Market, we loved the work we did with them, and we really wanted to share our journey with you. Cubi Market is a shopping experience that makes buying local and fresh incredibly easy. They curate hard-to-find products from local artisans and farmers and make […]
Stewardship is the act of taking responsibility for the well-being of the environment and doing something to restore or protect that well-being. Now, we know what we’re about to say sounds contrived, but it really is the God’s honest truth. When Kim started 8THIRTYFOUR 15 years ago, she did it with the express goal of […]
