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Why Print Design Is Still Relevant

Share the goods.

Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that.

Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly, and the ROI is much lower than inbound marketing. However, tying both together can be incredibly effective for companies.

In case you hadn’t heard, we are hosting a party on November 3rd, which we have shared via email, blogs, social media and…wait for it…a mailed invite, which was tied back to our landing page—www.www834design.wpenginepowered.com/neighbor. Direct mail, which is print (in case you are slow on the uptake), can be really effective if tied back to inbound marketing. 

According to MarketingProfs, 92% of 18-to 23-year-olds find it easier to read print over digital content, and the response rate for direct-mail marketing is 37% higher than the email rate. Print design is everywhere you look. It’s the bag you get at Banana Republic, the receipt from your purchase and all the damn junk mail that fills your mailbox. 

Companies need to take advantage of the opportunities print offers. Your online presence needs to be translated into tangible items, such as business cards, during point-of-sale, sales proposals, signage…the list goes on. Now, don’t get us wrong, there has to be a call-to-action, and it sure as hell needs to be tied back to your online/digital activities. You gotta track it people, how many times we gotta tell you that?

Here are just a few benefits:

  • It’s tangible. Sometimes you just want to hold onto something and touch it (sounds dirty). Who doesn’t have pizza coupons on the fridge? How about the booklet of coupons Meijer sends you based on your buying history through Shipt—brilliant, by the way. 
  • It can have a high ROI. Combining print marketing with digital promotions drives higher response rates and conversions than using digital-only communications. 
  • It’s memorable. If you’ve hired a kickass creative firm like 8THIRTYFOUR, you have invested in eye-catching and unique design. Our party on November 3rd is a Mister Rogers’ theme, and the theme is being translated into cardigans, photo backdrops, name tags, signs and more. 

The digital world is crowded; utilizing print can help your company stand out. It has to be strategic, and we can help. Get a hold of us, and also come to our party on November 3rd and check out how we’ve integrated print design into our kickass party.

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If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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You are the hero in your own story. Be like Leslie and believe it.

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It`s personal branding with a shot of tequila. Register in bio.

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"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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