We know it’s cliché to say, “culture is key,” but it is. For most of us, unity and inclusion are important in our daily lives. Sadly, there are a lot of places where you won’t find either of these, especially when it comes to workplaces. Our boss lady is a little intense when it comes […]
You’re so vain, you probably think this blog is about you. Don’t you? Don’t you? Take a second to remember the last time you were followed by a social media account with a bunch of followers. Sure, it sounds stupid, but it’s sort of an exhilarating experience, isn’t it? Someone with a lot of friends […]
This past week, we gathered with our PR and communications friends at Clearwater Place for one of our favorite annual events: The PRoof Awards. If you’re not a part of West Michigan Public Relations Society (which you should be), the PRoof Awards celebrates successful and creative campaigns and tactics that launched in the past year. […]
In case you haven’t heard, social media has officially taken over. In fact, 3.48 billion people across the world use social platforms. Three and a half billion! That’s a heck of a lot of time spent staring at screens. As a brand, you’re probably well aware that your target audience is part of that massive […]
If you opened your personal email right now, we bet you’d immediately be face-to-face with about a hundred newsletters. How many emails do you have from Starbucks? Target? DSW? Better yet, how many of those things have you actually opened? Probably, like, memo-rably few, right? Inboxes can get so crowded with newsletters that some clients […]
Edit: This post is great, but the new version is even better. First off, if you are a college student who found this blog while rushing to finish your “Communications 101” term paper that is due tomorrow, good luck! Because we know that terminology within the communications industry can be confusing and sometimes blend together, […]
Maybe it’s snow on the horizon, road construction, a Facebook data breach, or the story of an abandoned dog, but when you hear bad news on your morning commute, you carry that dark cloud into the office. Not only is that negativity contagious, but it also has an effect on your per-formance. Listen, we know […]
Here at 8THIRTYFOUR, we LOVE what we do. We truly enjoy our work, and we enjoy the people we work with. We don’t work with assholes, and we don’t take on projects or clients we don’t believe in. Unfortunately, that’s not true for everyone. We’ve had plenty of meetings with companies that want to invest […]
That’s right. We’re continuing our rant from earlier in the week. Avoid these digital marketing mistakes or just call us and we’ll take care of it. Oh, and if you haven’t thanked a digital person lately, do it. They keep your world up and running. That includes the person posting, optimizing, tagging and scheduling this […]
Digital. Data. Conversions. These are some of our favorite words here at 8THIRTYFOUR (so are “dogs,” “wine,” and “heels,” but those aren’t as applicable to this blog). And what do those three (relevant) words have in common? Crushing it in the digital space. Digital marketing drives pretty much everything in both B2C and B2B markets, […]
