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Month: January 27, 2023

Home - January 2023
A young woman raises her hands and smiles while wearing a VR headset "VR in Marketing"
January 27, 2023

Virtual Reality in Marketing

Virtual Reality (VR) is no longer just a concept from a sci-fi movie, it’s weaving itself into every aspect of our lives, including marketing. According to experts, the VR market was expected to reach a whopping $28 billion in 2022 and is projected to grow at a steady rate of 15% annually over the next […]
2023 Planning in 2023
January 25, 2023

2023 Planning…in 2023

If you’re just rolling around to planning for this year, welcome. You are not alone. It’s 2023 and we’re all doing our best. Does anyone really write a strategy in October for the following year? We think not. If you are one of those people/companies/overachievers – good for you, we were at happy hour. Gone […]
Rows of auction bidding paddles are anxiously raised "What the Heck is Google Ad Bidding?"
January 20, 2023

What the Heck is Google Ad Bidding?

You’ve written the copy, identified your keywords, and set your budget…but now Google’s asking you what bidding strategy you’d like to choose. Huh? No one prepped you for this. In all honestly, it seems like something Google should just know how to do, right? Yeah, we know the feeling. Luckily, we’ve been there, done the […]
Six young adults, millennials, and gen Zers lean aginst a concrete wall while on their phones with social icons floating above them "KPI vs. Vanity Metrics"
January 18, 2023

KPI vs. Vanity Metrics

We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track our work. Our team spends a lot (like a lot) of time figuring out which metrics to track, how our tactics impact them, and whether or not posting a bunch […]
This Month in Media
January 13, 2023

This Month in Media

Well howdy do, it’s 2023. We plan to start out every blog for the immediate future reminding ourselves it’s 2023 – apologies in advance. As you know, we like to do a recap of some of the stories we got to tell on behalf of our clients in the previous month or so. It’s a […]
Two glasses of beers clink together for a cheers "New Year's Anti-Resolutions"
January 11, 2023

Anti-Resolutions

It’s 2023. Dear people who make resolutions: We know you are busy flooding local gyms, the produce section in the grocery store and are also not having a drop of alcohol – you’re a real downer.  Since we’re not lame, like you, we bring you the 8THIRTYFOUR Anti-Resolutions. Schedule Multiple Happy Hours Instead of Dry […]
A hand stacking blocks with a blue background, surrounded by orange and green graphic elements, and the words "how to build marketing personas".
January 4, 2023

How To Build Marketing Personas

OMG you guys! It’s our first blog of 2023. It felt fitting to focus on identifying your customer base and what influences them to buy or interact with your business. Plus you get to make up fictional people and it’s a lot of fun. We’ve talked about this before because it’s really important for businesses […]

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