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This Month in Media

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This Month in Media

Well howdy do, it’s 2023. We plan to start out every blog for the immediate future reminding ourselves it’s 2023 – apologies in advance.

As you know, we like to do a recap of some of the stories we got to tell on behalf of our clients in the previous month or so. It’s a nice reminder to ourselves how amazing we are at public relations as well as celebrate all the amazing press we’ve gotten our clients.

This past month we delved into scholarships, mocktails and Christmas. The perfect trifecta. 

Take a look.

8THIRTYFOUR – The Marketing Dish 

We bet you thought you saw the last of us in the limelight, but we are back and better than ever. Whether we are doling out the marketing knowledge or schooling you on how to better your brand voice, we are quite literally everything you need and more on the marketing front. We chatted with Authority Mag on some much-needed and long time coming changes to the marketing industry and we shared our tips on getting the most out of your Google Business Page with the Great Lakes Floral Association.

Lights on Creston – All of the Winter Vibes

Santa? Lights? Boozy hot chocolate? The west side brought the heat to this chilly December and we are living to tell the tale. With a few of our community partners; Urban Massage, Kingma’s Market, Creston Brewery, and Best in Creston, we were able to raise funds and clout for the Crestib community. Kicking it with the WZZM crew, Grand Rapids Magazine, WOOD-TV 8, and of course a few of GR’s finest content creators on socials brought all of the festive vibes we were going for. We have been gassing Lights on Creston up for a minute now, check out our case study for the full scoop on our bada*s holiday event.

Cleo & Co. Mixers – Dry January What?!

Pick a beverage any beverage because we are serving mocktails AND cocktails (even better) this year. We’re giving: bartender, and we are up for the challenge. Our east side friends Kickstand Brewing Company popped off with fruity and classic flavors alike for the launch of their premium cocktail mixers and were a hot commodity:

Dry January aside, Cleo has a little bit of something for everyone. What’re yous still doing here? Go get your sip on!

Inforum – Getting the Scholarship Bag

Do we really need to say anything about them anymore? They’re constantly shutting down the earned media and we are constantly down to pitch their epic sh*t. If it’s not a capstone dinner and networking moment for our team, they’re coming correct on the scholarship front. In addition to a chat with the legendary WGVU Morning Show Host, Shelley Irwin, they were also mentioned in; The Grand Rapids Business Journal, and Michigan Business Network. Who doesn’t love to hear about diversity in the corporate world?!

Well, that is that on that. We will be back for more client wins (so long as we remember) in no time. Ta, ta, for now.

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Recent Musings

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FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. 
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. 

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. 

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary
Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.
You asked, we delivered.

Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it.

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You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are.

Applications due October 1. Apply now at the link in bio.
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