Not All Ghosts Are Scary: Ghostwriting Tips
It’s true, not all ghosts are scary! Casper was cool, right? In our world, when we talk about ghosts and it isn’t around Halloween, we…
Month: October 2017
How to Unplug in a Plugged In World
In a constantly connected world, work/life balance seems like a pipe dream. Some even say it’s a myth since, for many, work is their life…
Everything is a Test: Pulling Back the Curtain of the Interview Process
Finding the right job can be a challenge. Ideally, people are able to find a position that aligns with their skills within a culture that…
How To Humanize Your Brand
No matter your business or brand, you have one thing in common with every single business out there. Behind the logo, there are humans. Where…
Putting a Spin on Traditional Media Kits
Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today,…
Are You Using LinkedIn Effectively?
Recently, we talked about LinkedIn and what you should NOT be doing on the professional networking site. While a ton of people use it (over…
An Open Letter to Journalists: Words Matter
The field of journalism has changed a lot in recent decades. New platforms, increasing citizen journalism and social media are ever-changing, and at the same…
Marketing Trends Millennials Are Killing (And why we won’t miss them)
Millennials catch a lot of flack. They’ve been blamed for killing entire industries (chain restaurants), foods (cereal), and pastimes (golf). As a millennial, I am…
Pitching Over Social Media
The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are…