It’s true, not all ghosts are scary! Casper was cool, right? In our world, when we talk about ghosts and it isn’t around Halloween, we are usually talking about writing. Ghostwriting is a key skill in the communications world, and it is something we love to do for clients. Writing in the voice of others […]
In a constantly connected world, work/life balance seems like a pipe dream. Some even say it’s a myth since, for many, work is their life and vice versa. But, no matter who we are or how much we love our work, we still need to take time, occasionally, to step back, unplug, and disconnect. Why? […]
Finding the right job can be a challenge. Ideally, people are able to find a position that aligns with their skills within a culture that feels comfortable. But, just like any relationship, it’s always 50/50. The candidate needs to evaluate if the company and position are a good fit, just as much as the company […]
No matter your business or brand, you have one thing in common with every single business out there. Behind the logo, there are humans. Where these businesses differ is in the fact that not all of them will find ways to capture the human side of their brand in order to connect with their audience. […]
Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today, it is more important than ever to strategically position yourself to the media. There is no more, “Oh maybe it’s a slow news day,” or, “This document with Times New […]
Recently, we talked about LinkedIn and what you should NOT be doing on the professional networking site. While a ton of people use it (over 65 million business professionals from around the world, to be exact) it’s still pretty clear that not all users know exactly what to do when using LinkedIn, especially if they […]
The field of journalism has changed a lot in recent decades. New platforms, increasing citizen journalism and social media are ever-changing, and at the same time, how and where people digest news is also constantly evolving. But, one concept remains the same; words matter. As communications practitioners, we have the responsibility to keep up to […]
Millennials catch a lot of flack. They’ve been blamed for killing entire industries (chain restaurants), foods (cereal), and pastimes (golf). As a millennial, I am not offended by these accusations since they are, by all accounts, true. And, honestly, is anyone really going to miss Applebee’s? This generation, born after 1980, is also changing the […]
The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are you waiting for?) But, since then, the plot has thickened. Now we’re discussing pitching to the media over social platforms. As the previous blog mentioned: “Reporters receive hundreds of emails […]
