Some call it the proven method for the digital age, we call it ‘The measurable.’ All of us refer to it as Inbound Marketing. So what is it? How does it differ from traditional marketing? Why is it so important? All good questions my young Jedi (you can hope that is the only Star Wars […]
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy influence on a target audience, the strategy and behind-the-scenes work are what create an unforgettable brand. Do Your Research: Develop a Communications Plan Knowing your audience in detail is essential. […]
WGVU Your Biz Your Town What does Biggby Coffee, a 15 year old black lab, a distillery, historic bar and design/build company have in common? It’s the line-up for this month’s #YourBizYourTown!!! Can you feel the excitement??!!!! It is always a party when 834 gets together with Shelley Irwin on the WGVU Morning Show. The […]
It is finally your favorite time of the month again! The time where current and future PR pros reflect on their careers and lives in a “letter to my younger self” format. Today we are featuring Emma Thibault, resident 834 PR Intern. You’re living more than 300 miles away from your family, you’re unemployed and you’re forced to live […]
Websites don’t have to be pretty to be powerful. There is a lot of talk about user-friendly design and design thinking. Websites need to be optimized, focused on buyer personas (your target audiences), well architected, responsive and set up for the ultimate conversion for visitors. Websites do a lot, and when done correctly, they do […]
Here in West Michigan we are surrounded by a thriving art and design culture. The West Side is host to multiple art museums, art-focused organizations and a rich underground art scene. Last week, West Michigan Design Week brought these different communities together, showcasing a variety of disciplines including architecture, interior, graphic, and industrial design and much more. […]
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by helicopter parenting and “sidetracked” by technology. Yet one of advertisers and marketers biggest “to-do” is channeling their efforts and how to market to Millennials specifically. With about 80 million Millennials […]
Social media has taken over the world. If you don’t believe us, try spending an entire day without checking Facebook, Twitter and Instagram. You could probably do it, but breaking the habit won’t be easy. Businesses especially have rapidly realized that social media is essential to thrive. Customer service has become more than just a […]
Hashtags Explained, The 834 Way Hashtags have become such a part of our culture that we often forget that the real name of the oft-used symbol is the “Octothrope.” Not as catchy, right? But before it was the hashtag, the Octothrope spent a good time being known as the “pound symbol,” thanks to touch tone phones. […]
