Live Long, and Measure On
Some call it the proven method for the digital age, we call it ‘The measurable.’ All of us refer to it as Inbound Marketing. So…
Month: April 2016
Building a Brand
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy…
Your Biz Your Town – The West Side Connection
WGVU Your Biz Your Town What does Biggby Coffee, a 15 year old black lab, a distillery, historic bar and design/build company have in common?…
A Letter to my Younger Self – Emma Thibault
It is finally your favorite time of the month again! The time where current and future PR pros reflect on their careers and lives in a “letter to my…
Websites, Do You Need More Beauty or Brains?
Websites don’t have to be pretty to be powerful. There is a lot of talk about user-friendly design and design thinking. Websites need to be…
West Michigan Design Week – The Power of Color
Here in West Michigan we are surrounded by a thriving art and design culture. The West Side is host to multiple art museums, art-focused organizations…
Marketing to Millennials
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by…
Mastering Social Media
Social media has taken over the world. If you don’t believe us, try spending an entire day without checking Facebook, Twitter and Instagram. You could…
Brand Hashtags: Don’t Be a Moron
Hashtags Explained, The 834 Way Hashtags have become such a part of our culture that we often forget that the real name of the oft-used symbol…