Media has a habit of making the marketing industry seem like there’s always something wild happening. Starlettes fly across the country on private jets, bosses kick down doors in anger-fueled rages, and the underdog team jumps with joy when their campaign finally gets sign-off from The Big CEO. While some of that’s true, you might […]
Here at 8THIRTYFOUR, we have several clients in the defense industry, where the opportunities are massive but the competition is fierce. Fortunately, we’ve picked up a few things after being in the GovCon realm for a few years now. Like how having a killer capability statement is crucial for government contractors. Seriously, it can be […]
GovCon marketing is a game of skill, strategy, and precision. Every message you send out to a government agency has to hit its mark with laser-like accuracy, addressing the specific needs, challenges, and priorities of your target audience. Whether you’re promoting a new product, service, or solution, your goal is to showcase its value in […]
It feels like we just talked about this. So let’s make one thing clear. We don’t bring it up over and over again because we enjoy talking about how fucked up and misogynistic this world is. Everybody else seems to do that for us. You know what we’re about to bring up. Wait, what is […]
As we approach the New Year, it can be tempting to make resolutions for your business – like increasing sales, updating your digital presence, or trying something new. But hey, have you ever thought about making anti-resolutions? Instead of just focusing on what you should do, consider what you shouldn’t do in 2024. Anti-resolutions are […]
