When we say, “Google,” what comes to mind? For most people, it’s the good ol’ search console, or maybe for you Android users, it’s your personal assistant. Some nerdier people out there may immediately think of Analytics. But Google is a whole lot more than those few features we just named off. After all, its […]
We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community and so much more. Here’s a little peek into what we’ve been up to the last month or so. We don’t take shortcuts, so just know all of the below…it […]
Welcome to our second edition of brand fails, it’s when we call out brands for some really weird, insulting, idiotic products or campaigns. Our 2016 blog was a big hit, so we present you with more head shaking moments. New Coke We, like the rest of the world, have been watching a lot of Stranger […]
Why do brands these days always have to get political? Um…how can you not? Besides, it’s important, it drives business and create customer loyalty. If you choose to remain silent, that’s your prerogative, but you’re more than likely gonna get called out by your customer base at some point and you should be prepared to […]
Mood boards serve as a bridge between concepts and the creation of a brand. They are your design process roadmap, if you will. They identify images, fonts, patterns, textures and colors before you begin developing the actual brand. Picture this, a client wants a vintage, retro feel for their new coffee shop and bakery. It’s […]
Summers are made for happy hours on the patio with a cool drink in your hand. We’re kind of experts on drinking, so here are our recs for delicious summer cocktails, which can be enjoyed on any of these amazing patios in Grand Rapids. Iced Red Wine Red wine can be enjoyed all year round, […]
If you’re just diving into the world of public relations and have made the decision to hire an agency to help with reputation management, brand awareness, thought leadership and more – congrats! If you’re reading this blog, we’re gonna guess you’re confused on what to expect from PR. Many companies are unsure of how to […]
What a week in media we’ve had. SCOTUS has single handedly (six hands) rolled back the Clean Air Act, Indigenous sovereignty, a woman’s right to choose (which also affects ANYONE with a uterus regardless of how they identify), slashed Americans’ constitutional right to effective counsel by eviscerating the life-saving accountability mechanism that allows people to […]
