The Big Deal Energy™ Workshop uses the QUIRKS™ methodology, which Kim Bode (the one and only) built to replace the outdated four-stage personal branding model (discover, create, communicate, maintain). QUIRKS tackles the real psychological and emotional work required to own your authentic self (and unwind all that trauma).
When you show up as a big deal,
big deal things happen.
Big Deal Energy™ is influenced by our girl, Leslie Knope from Parks & Rec, who is unapologetically herself, ignores the rules society has told her to follow, knows exactly what she brings to the table, owns her quirks, ambition, drive, and dreams.
Big Deal Energy is owning what makes you unforgettable, and sharing it with the world – f*ck the haters.
Personal branding starts with QUIRKS. It’s your road trip to Big Deal Energy, and we’re bringing roadies.
You’re gonna question every rule you’ve been following, uncover your Big Hairy Audacious Goal, identify what makes you weird and remarkable, reframe your story, know your value, and show your authentic self.
what’s your archetype?
If you disappeared tomorrow, would anyone notice? Time to resurrect your personality.
You’re so busy fitting in that you forgot the goal was to stand out.
Stop being a creeper; step into the light.
The risk is worth the reward. You’ll just have to grow a pair and find out.
People remember you long after you exit stage right.
It’s not about who you know.
It’s about who knows you.
Big Deal Energy™(n.): The confidence of knowing exactly who you are, owning your QUIRKS™, and communicating your authentic self unapologetically.
Our quirks, much like Bode’s time on the Allendale Christian Middle School basketball team, make us memorable, weird, and authentic; they’re who we are.
No one will remember your name, job title, or the other boring stuff you tell them. What they’ll remember is how you showed up, what you wore, the interesting things about you…it’s the stuff that makes you unforgettable: THAT is your Big Deal Energy.
When you own, truly own what makes you, you; you’ll see your quirks as an advantage; your story as a differentiator and your ambition as power.
Your “weird” isn’t a weakness. It’s your Big Deal Energy.
Personal branding is the reputation, recognition, and recall you build as an individual — the consistent way people understand who you are, what you do, and what you stand for, whether or not you’re in the room.
Big Deal Energy™ is a proprietary personal branding methodology created by Kim Bode, founder of 8THIRTYFOUR. It was developed out of nearly 20 years of agency experience building brands for companies and coaching the humans behind them.
QUIRKS™ is the six-step framework that powers Big Deal Energy™: Question the norms, Uncover your quirks, Identify your BHAG, Reframe your narrative, Know yourself, Show up consistently.
Are you standing out or blending in?
BHAG stands for Big Hairy Audacious Goal — a term coined by Jim Collins and Jerry Porras in Built to Last. In Big Deal Energy™, your BHAG is a specific, detailed, ten-year vision that your personal brand is built to move you toward.
Traditional personal branding models (discover, create, communicate, maintain) focus on positioning and presentation. QUIRKS™ starts with internal work — questioning norms, identifying what makes you distinct, and defining a long-term goal — before moving to how you communicate externally.
This workshop is built around the QUIRKS™ framework and produces specific deliverables: a ten-year BHAG, a Quirks Inventory, a completed 3×3, a reframed brand statement, and a 30-day action plan. Did we mention it’s fun?
Entrepreneurs, business owners, executives, emerging leaders, and any professional who is sick of hiding their story. Time to own what makes you spectacular.
Attendance is capped to keep the group small and interactive. Past rooms have included entrepreneurs, executives, nonprofit leaders, consultants, and young professionals.
“Kim Bode is a force to ALL — she is Big Deal Energy. She speaks her truth and then reminds others that their work not only matters but is necessary for a world that is kind and committed to the values we hold dear.”
— Michelle Letcher, Brigadier General (Retired)
The workshop is 2.5 hours in person. All materials are provided.
Yes. Big Deal Energy™ can be delivered as a private workshop for organizations, leadership teams, and sales teams. Contact 8THIRTYFOUR for details.
