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Test, Leverage and Integrate Your Digital Marketing

Share the goods.

Rowan Leo types on their laptop inside of the 8THIRTYFOUR office.

That’s right. We’re continuing our rant from earlier in the week. Avoid these digital marketing mistakes or just call us and we’ll take care of it.
Oh, and if you haven’t thanked a digital person lately, do it. They keep your world up and running. That includes the person posting, optimizing, tagging and scheduling this blog.

1. SETTING IT & FORGETTING IT

Once your campaign strategy is complete, your creative looks baller, your messaging has been tested to ensure that it resonates with your audience, and you have solidified your value offering, it’s time to launch your campaign. However, that’s only the beginning.
Routine maintenance and ongoing testing are critical to the success of your digital campaigns. Make sure your digital team is reviewing and optimizing your advertisements regularly. We set aside time multiple days every week to check in on metrics, try out new concepts, and make sure things are stellar.

2. NOT LEVERAGING CONVERSION TRACKING

Impression metrics like cost-per-click, click-through-rate, and impression share will help you determine the effectiveness of various campaigns, sure. But if you want to demonstrate a clear ROI, your team needs data from conversion tracking.
Conversion metrics will give you powerful answers to some of your team’s biggest questions, like:

  • How many leads were generated from this campaign?
  • How many of those turned into new customers?
  • How many widgets were sold from these campaigns?
  • How many people have signed up for your email newsletter as a result of your search engine optimization?

3. NOT INTEGRATING WITH OTHER CHANNELS

Your audience is not just interacting with your brand on Facebook. They’re also hearing from you in email newsletters, personal email communication, event appearances, and other platforms. That’s great, because people need to be exposed to your message at least 7 times before it will really sink in.
That’s why you need to integrate your digital strategy with your other marketing techniques. Make sure you’re thinking through all touch points and blasting your message loud and clear to maximize results.

WHERE TO START

If you’re wondering how your current campaigns are set up, or if you’re not sure where to start, connect with our digital team today. We can perform a digital audit, give you some suggestions, and get you back on your advertising feet.
 

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“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.”

- @rcdutcher, CEO of @red66.marketing

We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders.

Applications close on September 15.

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“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.” - @rcdutcher, CEO of @red66.marketing We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders. Applications close on September 15.

FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973.
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store.

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch.

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

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Open post by 8thirtyfour with ID 17898983202545176
FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. @crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.
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