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Test, Leverage and Integrate Your Digital Marketing

Share the goods.

Rowan Leo types on their laptop inside of the 8THIRTYFOUR office.

That’s right. We’re continuing our rant from earlier in the week. Avoid these digital marketing mistakes or just call us and we’ll take care of it.
Oh, and if you haven’t thanked a digital person lately, do it. They keep your world up and running. That includes the person posting, optimizing, tagging and scheduling this blog.

1. SETTING IT & FORGETTING IT

Once your campaign strategy is complete, your creative looks baller, your messaging has been tested to ensure that it resonates with your audience, and you have solidified your value offering, it’s time to launch your campaign. However, that’s only the beginning.
Routine maintenance and ongoing testing are critical to the success of your digital campaigns. Make sure your digital team is reviewing and optimizing your advertisements regularly. We set aside time multiple days every week to check in on metrics, try out new concepts, and make sure things are stellar.

2. NOT LEVERAGING CONVERSION TRACKING

Impression metrics like cost-per-click, click-through-rate, and impression share will help you determine the effectiveness of various campaigns, sure. But if you want to demonstrate a clear ROI, your team needs data from conversion tracking.
Conversion metrics will give you powerful answers to some of your team’s biggest questions, like:

  • How many leads were generated from this campaign?
  • How many of those turned into new customers?
  • How many widgets were sold from these campaigns?
  • How many people have signed up for your email newsletter as a result of your search engine optimization?

3. NOT INTEGRATING WITH OTHER CHANNELS

Your audience is not just interacting with your brand on Facebook. They’re also hearing from you in email newsletters, personal email communication, event appearances, and other platforms. That’s great, because people need to be exposed to your message at least 7 times before it will really sink in.
That’s why you need to integrate your digital strategy with your other marketing techniques. Make sure you’re thinking through all touch points and blasting your message loud and clear to maximize results.

WHERE TO START

If you’re wondering how your current campaigns are set up, or if you’re not sure where to start, connect with our digital team today. We can perform a digital audit, give you some suggestions, and get you back on your advertising feet.
 

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.

THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.

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Open post by 8thirtyfour with ID 18232322101316198
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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