This blog isn’t about crafting the perfect email, or developing an enticing subject line, nope this blog is about the most important aspect of email marketing – the list. Whether you’re just starting out, have a list but have never sent an actual email or you finally realized the value of email marketing (took ya […]
We spend all day, every day, in meetings, emailing, at industry events, or knocking out some awesome work to fit client needs. That means a lot of our time is spent with written or verbal communication, and that makes sense, since we’re, y’know, an integrated communications agency. Still, with all that talk buzzing around, we’ve […]
We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to determine how to measure the effectiveness of your marketing programs. We realized we talk about tracking, monitoring, analyzing, but we haven’t actually done a deep dive into what the hell any of […]
Marketing to businesses is very different than marketing to consumers. It’s an entirely different approach which is why B2B marketing exists. Here is a quick breakdown, from our friends at HubSpot before we jump into our tips. B2B: B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, […]
8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of the branding, would you stand out? Or would you sound just like the other guy? Companies spend a lot of time on logo development, creative, website development and all the […]
According to the Harvard Business Review (and endorsed by us), a complete strategy has to encompass carefully coordinated choices about the business model with the highest potential to create value, the competitive position that captures as much of that value as possible, and the implementation processes that adapt constantly to the changing environment while building […]
Hi, hello there. This is your reminder that 2022 is right around the corner and you know what that means (besides a party to send 2021 out like the jerk it is) it’s time to plan for next year. Companies tend to jump right into the planning and skip over the part where they define […]
Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly, and the ROI is much lower than inbound marketing. However, tying both together can be […]
It’s been a while since we’ve set aside our sweatpants and jumped on a plane to head to an industry trade show. We’re kind of out of practice, and it seems everyone has forgotten how to effectively market themselves before, during and after a show. We see companies investing thousands (way more than that) into […]
Political unrest, vaccination debates, women’s rights, return-to-office…seems like a lot of topics are off-limits, and we’re all walking around on eggshells. Even the weather has become controversial (global warming anyone?). How the hell are you supposed to market in this crazy world we live in? Don’t worry, we got you, and so does Ad Age. […]
